What's a podcast — and why should you care?

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What's a podcast — and why should you care?
What do Disney, IBM, Purina and Whirlpool have in common? They're all producing podcasts to build their brands. Some of these organizations are using podcasts internally, too, to motivate and educate employees. (Podcasting is a way to easily publish audio files to the Internet, allowing users to subscribe to a feed and receive new files automatically.)
If you'd like to find out what podcasting is all about, you can attend a free Webinar on Tuesday, December 12 at 2 p.m. Eastern. (A Webinar is a Web-based seminar. You just need a computer and a telephone to attend, but you must register in advance. There’s no need to download any software.)
In this 45-minute session, you'll learn:
1. What podcasting is 
2. The benefits for podcast producers and listeners
3. Which organizations are already podcasting – and why
4. How to find podcasts to match your interests
5. How to create a podcast
6. How to sell the concept to your boss
The Webinar host is Donna Papacosta of Trafalgar Communications, based in Toronto. Donna is a writer, editor and podcaster with more than 20 years of experience in corporate and marketing communications. She produces the Trafcom News Podcast (http://trafcomnewspodcast.com), designed for people who communicate with employees, customers and prospects. To sign up for this free Webinar, please send Donna an email at donna@trafcom.com. Space is limited. Questions? Call Donna at 905-844-7645.
Donna Papacosta
Trafalgar Communications
Writing * Editing * Podcasting
Web site: http://trafcom.com

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