Aligning Communications with Leadership

Aligning Communications with Leadership

Friday, April 24, 2009

Ambassador Hotel, Churchgate, Mumbai, India

8:30 am to 9:15 am Registration and Coffee

9:15 am to 9:30 am Welcome and Introductions

9:30am to 10:15 am Keynote Session

Edward Lundquist ABC, Senior Science Advisor, Alion Science &

Technology, Navy Pentagon, Washington DC

Aligning Communications with Leadership's Vision and Goals

Ned Lundquist shares leadership lessons from the United States Navy that

you can apply to your company or organisation. Learn how leadership and

communication are inseparable, and how your leadership needs your help

to make stakeholders aware of, understand and believe in the vision.


. How to convince management that better communication will help achieve

the company's goals;

. Ways to lead effectively in turbulent times; and

. Key factors that can make you stand out as a good (and maybe even

great!) leader

10:15 am to 11:00 pm

Session II

Shael Sharma, Vice-President & Head of Corporate Communications, Kotak

Mahindra Bank Limited, Mumbai

Aligning Communications with Leadership: Leveraging Apex Industry

bodies, Awards and Endorsements for building brand reputation and recall

A successful communication strategy needs to be aligned with senior

management. This buy-in and commitment for the organization's brand can

be achieved by innovatively motivating and supporting top management to

pursue thought leadership through the lecture circuit, awards and other

endorsements. In this session learn

. How to ensure that top management stay congruent to messaging and

positioning in public forum presentations

. Sponsorship versus invitation, how to position and pitch your

leadership for through leadership opportunities

. Effectively using media relations support around speaking

opportunities, awards and other platforms

11:00 to 11:15 Tea / Coffee Break

11:15 pm to 12:00 pm

Session III

Shravani Dang, Group Head of Corporate Communications

Avantha Group, New Delhi

Aligning communications with leadership: Matching communication

strategies with the organisation's bottom-line

In this session Shravani will talk about understanding what leaders mean

and want, why strategic communications, which impact bottom lines, is

imperative, and about managing stakeholders and getting buy-ins for high

impact communications. Delegates will take back

. Understanding corporate strategy from bottom line perspectives, why

this is imperative

. The business case for translating corporate strategy into aligned

communications strategy

. The art and science of influencing and buy ins from all stakeholders,

and its execution

12:00 pm to 12:30 pm

Session IV

Captain Ned Lundquist ABC, Publisher, Networking Newsletter Job of the


Aligning Communications with Leadership: The Positive And Unanticipated

Consequences Of Networking

Ned will lead a discussion on power-networking for success and share his

insights on how to position yourself as a leader in your profession.

. He will provide a case study on the virtual JOTW community, which has

grown from 38 subscribers in 2001 to 11,000 members of what he calls a

“cooperative network” providing mutual support and assistance

. Ned will discuss how networking – or “nedworking” as he calls it – can

have profound and unanticipated results beyond your imagination

12:30 pm to 1:15 pm Networking Lunch

1:15 to 2:00 pm

Session V

Meena Vaidyanathan, Head, External Communications

HCL Technologies Ltd, New Delhi

Aligning Communications with Leadership- How should strategies adapt to

a challenging economic environment

Through a few real-life examples (from a couple of industry sectors)

Meena will demonstrate how communicators can create strategies that work

in creating business impact. Three learnings that participants would

take back will be:

. How is leadership itself changing in today's environment? Trends and


. What communication strategies can impact business and help leadership

in giving their organisations a competitive edge

. What are the new emerging communication channels that leadership

should be aware of

2:00 pm to 2:45 pm

Session VI

B Sudhakar, Chief Human Resource Officer

Tata Chemicals Ltd, Mumbai

Aligning Communications with Leadership: The nexus between HR and

Communications and how this alliance can work wonders for the


Sudhakar will use a TCL case study wherein the company integrated the HR

and Communication functions structurally. He will show how building

Process skills in communication professionals helped them contribute

significantly to the organisational transformation agenda in close

partnership with the HR functionaries. Learn

. how one can use structure as an effective delivery vehicle to realize

organisation's strategy

. the competencies that communication professionals need to focus on to

impact organisational change agenda

. how HR and Communication professionals partner and design

organisational interventions

2:45 pm to 3:00 pm Tea / Coffee Break

3:00 pm to 3:45 pm

Session VII

NS Srinivasan, Executive Mentor, Medha Mind Enhancement Pvt Ltd, Chennai

Aligning Communications with Leadership: Experience Excellence by

Demystifying Leadership through Brain Re-engineering

The current economic situation demands rigorous quantification so that

leaders continue to succeed even in adverse conditions. A technological

solution to the problem is undergoing brain function training for

leadership skills. Also see how effective your media spend could be

using cutting-edge neuroscience linking advertisements leading to

purchasing power. In this practical session, find answers about

. Defining leadership in terms of neuroscience

. How can leaders at the “Bottom-of-the-Pyramid” support those at the

“Top-of-the-Pyramid” in terms of communication

. What is the mental state that facilitates leaders to maintain their

leadership position?

3:45 pm to 4:15 pm

Session VIII

Ned Lundquist ABC, Incoming Accreditation Chair, IABC

Aligning Communications with Leadership: How to become an Accredited

Business Communicator

Lundquist will tell us about the value of becoming accredited, and

explain the application, portfolio and examination process. ABCs say

they gain new knowledge and skills going through the process, and are

accorded greater respect and credibility in their work. They report that

they use the strategic planning process better as a result of the

accreditation experience. As the global standard credential program,

becoming an ABC offers a way to master and demonstrate the skills

essential to effective organizational communication.

4:15 pm to 5:00 pm

Session IX

Krishna Mariyanka, Director-Consultant, Aikya Global, Bangalore

Aligning communications with leadership: The vital link – crisis and


There's a very thin line between issue and crisis. What role do

communicators have to play in sensitizing leadership about an emerging

crisis and what are some of the must-do actions in the process. Get

communication tips that will work during hours of crisis and be

well-informed, well-prepared and well-enabled to act when need arises.


. How to better foresee crises

. Ways to communicate effectively during pre-crisis, in-crisis,

post-crisis situations

. Practical tips to develop a street-smart crisis-communications plan

that keeps you on the top of your duty and ensures business resilience

and continuity

5:00 pm to 5:15 pm

Closing Comments

Rs 5900 per delegate

Rs 4900 for IABC members

Rs 9900 Banner sponsorship (one complimentary registration)

Pay for 2 delegates from the same organisation and the 3rd delegate gets

a complimentary registration

Fees include morning/afternoon tea/coffee, lunch, pads, pens, handouts

Please courier your cheques in favour of Misha Network PR

To: B24 Appasamy Towers, 17 Sir Thyagaraya Road, T Nagar, Chennai 600017

Telephone: (0)9884063009


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