Here's a JOTW “Can't Wait” announcement from Eric Bergman, ABC, APR, MC
*** Introducing Effective Media Training … Online
It's like a teleseminar, only better. The online version of At Ease With the Media is now available at its own website (www.AtEaseWithTheMedia.com).
This self-study program provides spokespeople with tools and insights to manage exchanges with reporters to win-win outcomes, while applying risk management strategies to protect their reputation and their organization's.
The program consists of 10 audio-visual modules that vary in length from four to 13 minutes and cover a range of topics. Each module is accompanied by a five-question quiz. Spokespeople view the modules and complete the quizzes. Those who earn a combined score of 45/50 receive a Certificate of Completion for the program.
“The quizzes serve two purposes,” says Eric Bergman, ABC, APR, who designed the program and is also author of the train-the-trainer guide Media Training With Excellence: A Balanced Approach (http://iabcstore.com/prmediarelations/mediatraining.htm). “First, they force participants to listen to the information contained in the modules. Second, they help internalize the concepts taught. Testing has shown the program to be extremely effective at achieving both ends.”
The modules cover topic areas that include: Managing Polarization; Working With Reporters; Negotiating the Interview; Print vs Broadcast; and Managing Risk. “Participants have commented that the 'Managing Risk' module alone is worth the cost of the program,” Bergman says.
The program is extremely flexible and adaptable. Organizations can offer all modules to their spokespeople, or only offer specific modules. The online version can be used as stand-alone training, or offered in conjunction with “live” training — either in person or via teleconference.
“The original idea was to bring cost-effective media training to a wide geographic audience,” says Bergman. “And there is no better program available for doing that. But beyond that original aim, At Ease With the Media sets a new standard for media training that helps an organization's spokespeople create strategic outcomes from their exchanges with journalists.”
To arrange a “test drive” or live demonstration, or for more information, contact:
Eric Bergman, ABC, APR, MC
*** The Job of the Week newsletter, the Defense Career Opportunities
Newsletter (DEFCON-1) and www.nedsjotw.com are a service of The Job of the Week Network LLC. Ned Lundquist, ABC, is editor and
To subscribe to JOTW for free, send a blank email to
To subscribe to DEFCON-1 for free, send a blank email to
The submit a job to share with the JOTW network, send to
firstname.lastname@example.org. Listing a job in the weekly newsletter is free.
“Can't Wait” postings have immediate impact and get immediate results.
To submit a “Can't Wait” announcement, contact Ned at
There is a $300 charge for JOTW “Can't Wait” announcements. There is a $200 charge for DEFCON-1 “Can't Wait” announcements. You can send to both lists for $400.
The JOTW Network – A world in communication
For your hospitality, thank you!
You are welcome to distribute this to fellow communicators. You are
welcome to look at the previous issues. To read this list on the web, please visit:
http://www.topica.com/lists/JOTW/read or www.nedsjotw.com.
This newsletter is published by:
Edward H. Lundquist, ABC
7813 Richfield Road
Springfield, VA 22153
+1 703 455-7661
© Copyright 2009 The Job of the Week Network, LLC