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“Can’t Wait Opportunity: Help Payless Give Away $1.2M in shoes to children in need

My name is Rob Hallam and I lead communication and social responsibility at Collective Brands, Inc, the parent company of Payless ShoeSource, Stride Rite, Sperry Top-Sider, Saucony and other great lifestyle brands. Our Payless division is once again seeking out local charities to help distribute $1,200,000 in coupons for new shoes to children of families in need. This year, the program has been expanded beyond the United States to include Canada, Puerto Rico and the ten countries in Latin America in which we operate Payless stores.

With Ned’s and your help last year we attracted qualified applications from 2,667 US 501C3 charities, selected 634 and through them distributed nearly 67,000 coupons. This year that number will be about 77,000 coupons. The application period is from now until October 30; selected charities will be announced on November 24 and the coupons will be valid for the months of December through February, 2009/2010.

Please forward this email to any charities you think could apply. All the details for the program can be found at www.paylessgives.com. Last holiday season a lot of deserving kids got their first pair of new shoes ever through this program. With your help we can reach even more this year.

Best regards,

Rob Hallam

Vice President, Communication & Social Responsibility

Collective Brands, Inc

rob.hallam@collectivebrands.com

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