A JOTW Can't Wait posting from the University of Maryland Medical Center, Baltimore, MD
From Mary Lynn Carver, ABC, at the University of Maryland Medical Center in Baltimore, MD:
Director of Media Relations & Corporate Communications, University of Maryland Medical Center, Baltimore, MD
Looking for a dynamic Director of Media Relations & Corporate Communications for
the University of Maryland Medical Center in Baltimore…particularly interested
in candidates that have experience positioning science and research stories
nationally, in addition to great clinical stories. Must have experience
managing a media relations team of professionals.
Directs the creation of organization-wide Media Relations &; Issues Management
plans and day-to-day activities. Supervises the daily activities of the joint
media relations function for both the Medical Center and for the School of
Medicine, and develop effective ways to distribute and amplify news originating
from both the center and the school. Develops and implements media relations
strategies for therapeutic areas and for priority initiatives that align with
the mission and strategic priorities of the center and the school.
– Partner with Medical Center and School of Medicine leadership to engage in
strategic, transparent, ethical communication via the news media about
innovative medical research, clinical practice, and medical center/system
– Facilitate and provide strategic communications consultation to leadership on
issues and activities that can impact reputation, working to deliver
messages/stories proactively and to be prepared reactively. Support and protect
corporate reputation through effective issues/crisis management strategies and
– Develop operational effectiveness within the Media Relations function
including direct supervision and mentoring of a team of media relations
professionals to maximize news distribution channels, streamline policies and
procedures, ensure 24/7 news cycle coverage and a robust beat structure across
basic science, clinical, and corporate areas.
– Directs and manages the planning and daily operations related to
organizational corporate communications, crisis management and media/public
relations, and related communication, including handling numerous media stories
concurrently working across several medical/scientific specialties.
– Develop and maintain strong working relationships with key national and
regional news media. Proactively garner new contacts and media leads and keep
up with the changing media landscape.
– Bachelor's degree with a concentration in Communications, public relations,
marketing, advertising or a business-related field is required.
– Ten years of hospital, corporate and/or agency communications experience is
required; including three-five years management experience leading a team of
media relations and/or communication professionals required. Experience with
crisis and issues management strongly preferred.
– Experience in health care including communicating to the news media about
scientific advances, clinical trials, and medical research strongly preferred.
– Possess a strong understanding of issues and trends impacting the health care
industry along with the ability to create and capitalize on news-making
– Thorough understanding and interest in how news is made and how the Medical
Center and School of Medicine can capitalize on today's news opportunities.
We offer a generous compensation package including an employer sponsored pension
plan, tuition reimbursement and more! Located in Baltimore, near the Inner
Harbor and Oriole Park at Camden Yards. Send resumes to email@example.com and
apply on line at:
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