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A JOTW Can't Wait posting from the University of Maryland Medical Center, Baltimore, MD

From Mary Lynn Carver, ABC, at the University of Maryland Medical Center in Baltimore, MD:

Director of Media Relations & Corporate Communications, University of Maryland Medical Center, Baltimore, MD

Looking for a dynamic Director of Media Relations & Corporate Communications for

the University of Maryland Medical Center in Baltimore…particularly interested

in candidates that have experience positioning science and research stories

nationally, in addition to great clinical stories. Must have experience

managing a media relations team of professionals.

Position Summary

Directs the creation of organization-wide Media Relations &; Issues Management

plans and day-to-day activities. Supervises the daily activities of the joint

media relations function for both the Medical Center and for the School of

Medicine, and develop effective ways to distribute and amplify news originating

from both the center and the school. Develops and implements media relations

strategies for therapeutic areas and for priority initiatives that align with

the mission and strategic priorities of the center and the school.

Responsibilities:

– Partner with Medical Center and School of Medicine leadership to engage in

strategic, transparent, ethical communication via the news media about

innovative medical research, clinical practice, and medical center/system

corporate operations.

– Facilitate and provide strategic communications consultation to leadership on

issues and activities that can impact reputation, working to deliver

messages/stories proactively and to be prepared reactively. Support and protect

corporate reputation through effective issues/crisis management strategies and

preparedness.

– Develop operational effectiveness within the Media Relations function

including direct supervision and mentoring of a team of media relations

professionals to maximize news distribution channels, streamline policies and

procedures, ensure 24/7 news cycle coverage and a robust beat structure across

basic science, clinical, and corporate areas.

– Directs and manages the planning and daily operations related to

organizational corporate communications, crisis management and media/public

relations, and related communication, including handling numerous media stories

concurrently working across several medical/scientific specialties.

– Develop and maintain strong working relationships with key national and

regional news media. Proactively garner new contacts and media leads and keep

up with the changing media landscape.

Qualifications:

– Bachelor's degree with a concentration in Communications, public relations,

marketing, advertising or a business-related field is required.

– Ten years of hospital, corporate and/or agency communications experience is

required; including three-five years management experience leading a team of

media relations and/or communication professionals required. Experience with

crisis and issues management strongly preferred.

– Experience in health care including communicating to the news media about

scientific advances, clinical trials, and medical research strongly preferred.

– Possess a strong understanding of issues and trends impacting the health care

industry along with the ability to create and capitalize on news-making

opportunities.

– Thorough understanding and interest in how news is made and how the Medical

Center and School of Medicine can capitalize on today's news opportunities.

We offer a generous compensation package including an employer sponsored pension

plan, tuition reimbursement and more! Located in Baltimore, near the Inner

Harbor and Oriole Park at Camden Yards. Send resumes to mlcarver@umm.edu and

apply on line at:

http://jobs.umm.edu/job/Baltimore-Director-2C-Media-Relations-and-Corp-Communications-Job-MD-21201/1331687/

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