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A JOTW Can't Wait job opportunity from Crowell & Moring LLP

Director, Media, PR & Communications, Marketing and Business Development department, Crowell & Moring LLP, Washington, DC

One of Washington, DC’s best law firms, Crowell & Moring LLP currently seeks a Director, Media, PR & Communications for our Marketing and Business Development Department.

Overview of Responsibilities:

• Create and implement a proactive public relations program utilizing a comprehensive range of tactics, including traditional earned media, social media, and content creation.

• Work closely with other members of the Marketing & Business Development Department, practice group Business Managers, and practice group Chairs to devise strategies that raise the visibility of the firm’s innovation in client service; thought leadership; and key strengths of practice groups, offices, and individual attorneys.

• Provide crisis counseling, media training, and PR guidance to firm spokespeople as needed; develop key messages and Q&As as needed.

• Manage the firm’s Media, Public Relations & Communications team.

• Create and maintain the firm’s relationships with key media.

• Serve as a primary point of contact for press queries; conduct PR conflicts checks and provide counsel on press opportunities.

• Secure and manage a wide range of media and other visibility opportunities, including press interviews, article placements, and awards.

• Write, edit, and approve press materials (pitches, news releases, and other items), as well as certain other firm communications, including key internal messages.

• Oversee the firm’s lists and directories program, which includes managing the firm’s public financial reporting, attorney rankings, and pursuit of editorial calendar opportunities relevant to the firm’s brand.

• Work with senior partners, firm management, and staff to manage the firm’s internal communications program, including oversight of the firm’s intranet and internal “good news” announcements.

• Edit or advise on content development of certain departmental or practice group functions, such as the firm’s online newsroom, blogs, etc.

• Assist the firm in identifying initial PR strategies for certain client matters, including the identification of appropriate agency support. Conduct limited PR efforts for certain client matters as needed.

• Provide strategic oversight of the firm’s client alert program.

• Oversee the tracking and internal reporting of PR coverage and performance.

• Manage PR agency and consultant relationships.

Knowledge, Skills and Abilities:

• Proven public relations experience with strong background in media relations.

• Strong interpersonal skills with experience in crisis management.

• Sophisticated knowledge of legal concepts as relevant to legal public relations.

• Record of national and industry contacts in top-tier media outlets.

• Demonstrated knowledge of MS Suite products, media database software, LexisNexis, and other research tools.

• Ability to manage budget; ability to negotiate engagements and vendor services.

• Ability to adapt to changing priorities and maintain a productive and committed work effort, meeting deadlines and managing workload.

• Ability to lead others in the development of new initiatives and/or completion of large-scale projects in a timely manner.

Required Experience:

• Bachelor’s degree required, preferably in communications, public relations, journalism, or related field.

• Minimum eight (8) years increasingly responsible, directly related experience that included the direct supervision of others, financial management, and that demonstrated knowledge, skills and abilities relevant to the position.

• Equivalent combination of advanced degree, training, and experience may be considered with a minimum of six (6) years of professional experience relevant to the position.

• Law firm or legal-related experience highly preferred.

• Public relations agency or journalism experience preferred.

To apply, please visit http://www.crowell.com/careers. Please select “Professional Staff” and then “Available Opportunities” to view our job listings.

EOE m/f/d/v

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