Being Cool and Relevant

Some people choose to get their own website because that serves as proof to other people that they are cool and relevant in the 21st century. It is certainly true that getting your own website does prove that you (or someone you paid) demonstrated certain relevant skills and talents to create a website that is viewable to the entire world. But, so what?

Having a website so you can say your domain name aloud to other people should serve a marketing purpose: You should say your domain name aloud to other people with the specific intent of motivating them to go look at your website right away.

Having a website so you can promote your domain name on a business card or in mainstream media channels (radio, television, newspapers, magazines, etc.) should serve a marketing purpose: You should have the specific intention of driving visitors to go look at your website right away.

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Copyright © 2012, Woody Goulart. All Rights Reserved.

See the growing list of posts in the “Stand Out” series here at Ned’s JOTW website.

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