A Special JOTW Can’t Wait posting from Ciena

A Special JOTW Can’t Wait posting from Ciena

PR Specialist, Ciena Corporation, Ottawa, Ontario, Canada

Ciena Corporation is seeking a PR Specialist to be responsible for assisting in strategic development, coordination and implementation of domestic and international PR programs at Ciena. This role involves close collaboration with internal and external contacts to draft/edit content and achieve approvals, and developing/executing optimal distribution plans. The person assists members of the global external communications team, and may also co-manage contracted agencies, to identify opportunities and develop content for press releases, editorial and social media contributions, awards, speaking opportunities and media engagements. This person is also expected to closely monitor global and regional telecoms trends, with responsibility for the timely distribution of relevant news and observations to key internal contacts. In addition to public relations and content/message development responsibilities, the role may also provide support for global and local/regional social media activity as well as regional industry analyst relations efforts, which involves close co-operation with the relevant global leads for those programs.
• Drafts appropriate messaging and content, and coordinates submissions, in support of a variety of PR programs, including editorial opportunities, media pitches, social media, contributed articles, etc
• Identifies press release opportunities, collaborates with key internal contacts to draft/edit content, achieve approvals and execute optimal distribution plans
• Monitors industry press to indentify relevant trends and news angles, collaborates with key internal contacts to draft content (including comments, abstracts and byline articles), achieve approvals and optimize coverage in relevant regions in partnership with local PR agencies
• Provides above-mentioned support for corporate/global activities as well as international/regional PR programs in EMEA, CALA and/or APAC
• Partners with contracted PR agencies and consultants to design and implement execution strategies
• Liaises with Ciena customers/partners to identify and execute joint external communications activities and establish customer references
• Manages review/approval process for written PR materials, including contributed content
• Coordinates PR aspects of event/tradeshow attendance, globally
• Partners with global analyst relations and social media leads to align efforts and cross-leverage content and messaging
• Serves as liaison with trade and business press, and industry analysts, as necessary
Required Skills:
• Telecommunications/technology and/or business-to-business (B2B) experience preferred
• Demonstrated professional communication skills, both written and oral
• Familiarity with Associated Press Style
• Computer skills – specifically, command of Microsoft Office programs
• Foreign language skills desired
Job Location:
Ottawa, Ontario, Canada

Required Experience:
• Bachelor’s Degree in PR or Marketing or Journalism or relevant experience
• Minimum of 5 years experience in PR or communications field
• International communications experience required
• Preferred experience in one or more of the following areas:
o PR Agency
o In-house communications programs
o US-based companies


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.