Re: Post Your Resume
by Tammy on Mon 04 Jun 2007 06:27 AM EDT | Profile | Permanent Link
TAMMY APPLETON
852 Riven Oak • Murrells Inlet, SC, 29576 • 843.458.8740 • Tammy@positiveenergykids.com
Event Management / Program Development
SUMMARY OF QUALIFICATIONS
• Motivated, service-focused program/event director with a strong record of success in fostering client relations, designing creative programs /
classes, developing business, and driving sales
• AFAA, group fitness, muscle conditioning, pilates, and yoga certified, with a BS degree
• Featured in Yoga Journal, In Fit Yoga Magazine, Boston Globe, New England Business Journal, and on cable television
• Proven entrepreneurial expertise, including sales, marketing, finance, staffing, and public relations; developed four, highly-profitable
businesses from the ground up
Individual / Group / Commercial Training • Class Designing • Special Event Training • Custom Programs Community Partnering • Public
Relations • Sales /Marketing • Weight Management
PROFESSIONAL EXPERIENCE
Program Director,
POSITIVE ENERGY AND TRANQUILITY STUDIOS, Holliston and Franklin, MA 2004 - 2007
• Conceptualized, developed, and created innovative events, specializing in innovative programs for seniors, adults, and children of all levels
• Designed, directed, and scheduled all programs and classes, including smart bell, yoga, prenatal, pilates, hip hop, athletic training, parent
and child, and strengthening / toning
• Grew revenue and membership by 50% per year; company profitable within first year
• Customized programs for group events, including bridal, birthday, and commercial
• Supervised, motivated, and built a high-performing staff
• Creatively and successfully targeted sales and marketing initiatives, including promotional events, referral programs, and affiliations with
industry products and organizations
• Partnered with high-profile organizations—including Boston Children's Hospital, American Red Cross, and American Cancer Society—
establishing positive community relations
• Managed all operational and financial aspects of studios, including budget
• Developed and maintained website
• Featured Studios in Yoga Journal, In Fit Yoga, Boston Globe, and local media
Business Consultant
APPLETON ELECTRIC, Framingham, MA 2001 - 2006
• Redirected sales, marketing, operations, and HR functions
• Designed, distributed, and analyzed customer questionnaires, resulting in the restructure of sales and service and the addition of new
products
• Improved operating efficiency by 50% and increased revenue by 40%
• Forged strategic partnerships with trade organizations and media; work featured in Architect Magazine
• Oversaw and directed a staff of 20
• Developed sales and e-marketing plans
Owner / Founder
ONE FINE DAY WEDDING CONSULTANTS, Framingham, MA 1997 – 2001
• Developed and grew wedding planning business, coordinating all aspects of event from conception to delivery
• Event planning for weddings, bridal parties, rehearsal dinners and wedding weekends
• Established strategic relationships with vendors, resulting in increased profitability
• Reduced event planning time by 50%, leading to a 60% revenue increase
• Consistently delivered products at 10% (on average) below budget
• Conducted multimedia presentations to management of large-scale event centers
• Sold company for marked profit
Owner / Founder
FUR-GET ME NOT PET SERVICES 1994 – 1997
• Created and grew in-house pet care agency, tapping specialized markets
• Provided strong customer service, resulting in an 80% referral-based clientele
• Operated at 40% below budget and realized immediate profit
• Company featured in New England Business Journal
• Hired, trained, and supervised a staff of 3
• Sold company for solid profit
TECHNICAL
MS Word, Excel, PowerPoint; QuickBooks; PC and Mac
EDUCATION
Bachelor or Science, Business Management
Bentley College • Waltham, MA, 1992
Certifications:
Aerobics and Fitness Association of America (AFAA) • Yoga • Pilates •
Group Fitness • Muscle Conditioning
* Ongoing fitness education in Kripalu yoga, YogaFit, and Power Pilates organizations
Reply
Re: Post Your Resume
by GGillen on Mon 04 Jun 2007 08:29 AM EDT | Profile | Permanent Link
GLENN HOANG-ANH GILLEN
3605 Abercromby Drive
Durham, NC 27713
919-484-1818, (cell) 919-423-4637
gillens@mindspring.com
OBJECTIVE: A position utilizing my communications and management skills to produce results-oriented campaigns for a progressive
organization.
HIGHLIGHTS:
• Extensive experience planning and implementing employee communications and public relations campaigns
• Excellent writing, editing, proofreading and management skills
• Proven media and community relations results
EXPERIENCE:
Public Relations Director – MarketSmart Advertising, Morrisville, NC. April 2005-May 2007. Managed PR Department and developed campaigns
and special projects on behalf of clients such as BÖWE BELL + HOWELL, the Carolina Hurricanes, the Angus Barn, St. Lawrence Homes, Sirtex
Medical, Shoney's, the Soleil Center and Think Partnership. Devised strategic PR plans; maintained media relations with trade and local editors;
drafted, distributed and tracked press releases; ghost-wrote articles; and provided trade show and event support. Contributed to agency-wide
proposals for new business and landed Alternate Access as new PR client. Supervised two staff members. Promoted from Senior Publicist.
Communications Specialist – Underwriters Laboratories Inc. (UL), Research Triangle Park, NC. Dec. 1998-March 2005. Managed all internal and
external communications for the U.S. East Division (800-plus employees). Converted employee newsletters to corporate Intranet site, saving
thousands of dollars in design and paper costs. Advised management on communications issues and drafted crisis communications plan.
Supervised teams in implementing comprehensive multimedia campaigns for four corporate initiatives. Coordinated media for three statewide
safety campaigns generating 3.6 million impressions. Served as safety spokesperson and coordinated monthly appearances on WRAL TV News.
Coordinated national coverage from cable TV networks and magazines. Gave speeches to civic groups, and conducted more than 80 facility
tours. Promoted from Senior External Affairs Associate.
Assistant Membership Coordinator - UNC General Alumni Association, Chapel Hill, NC. Aug. 1997-Dec. 1998. Developed and managed
recruitment campaigns, processed memberships, and fielded member requests. Managed merchandise program including budgeting,
advertising, sales, billing and customer service. Drafted press releases for alumni education program.
Marketing Director - PDA, Raleigh, NC. Jan. 1997-Aug. 1997. Wrote and compiled proposals and capabilities packages for this architecture
and health care consulting firm. Landed jobs from UNC Health Care System and Appalachian Regional Commission during my tenure. Managed
all aspects of advertising, public relations, budgeting and tracking. Developed annual marketing budget. Oversaw update of company graphics
standards.
Public Relations and Communications Specialist - WellPath of Carolina, Inc., Chapel Hill, NC. Oct. 1995-Nov. 1996. Planned, wrote and edited
articles for WellPath and Duke Managed Care wellness magazines, newsletter for health care professionals, and company newsletter. Developed
and implemented community relations campaign on women and heart disease. Organized sponsorships and grants on behalf of company. Wrote
and edited copy for marketing collateral, print ads, educational flyers, and member materials. Placed media buys and coordinated trade show
participation. Drafted press releases and fielded media inquiries.
Communications Manager - National Hospice Organization, Arlington, VA. June 1991- Oct. 1995. Wrote, edited, proofread and designed semi-
monthly member newsletter, while reducing printing costs by more than 24%; provided production assistance for award-winning magazine;
edited and designed 14 discipline-specific quarterly newsletters. Coordinated nationwide public relations campaigns. Wrote annual reports,
press releases and news articles. Fielded and tracked media inquiries and drafted public relations policy. Produced instructional videos.
Compiled a writing style guide for staff. Promoted from Communications Program Assistant.
Public Relations Assistant - KSK Communications, Ltd., Vienna, VA. Aug. 1989-June 1991. Drafted press releases and press kits, composed
correspondence on behalf of company president, and coordinated mailing projects. Developed idea for a yearlong ad campaign for a division of
Bell Atlantic. Promoted from Office Aide.
Copywriter/Producer - WITN-TV 7, Washington, NC. May 1988-May 1989. Wrote, produced or edited more than 600 commercials and public
service announcements. Kept video archives and billed clients for production services.
PROFESSIONAL AFFILIATIONS: Public Relations Society of America (PRSA)
Raleigh Public Relations Society
EDUCATION: Bachelor of Arts (with honors): Radio, Television and Motion Pictures
The University of North Carolina at Chapel Hill, May 1988
Phi Beta Kappa Honor Society
Reply
Re: Post Your Resume
by John curry on Mon 04 Jun 2007 09:28 AM EDT | Profile | Permanent Link
John Curry
5100 Parklawn Terrace, Suite 303
Rockville, Maryland 20852
jcurry319@gmail.com
301.356.1641
PROFILE
Accomplished communications executive, writer, and media spokesperson. Created award-winning print and visual media for international and
American audiences. Developed advocacy, news, and documentary projects--from concept through final production--that explored a variety of
subjects: history and politics, the environment and technology, education and the arts.
MEDIA EXPERIENCE
Consultant, Washington, D.C., 2006-present
_ Co-chair of the 28th Washington Writers Conference, co-sponsored by Washington Independent Writers and the Johns Hopkins Graduate
Writing Program: http://www.washwriter.org.
_ Organize 14 author panels, agents roundtable, and author book signings.
_ Work with panel moderators to develop session themes, author Q & A's, and handouts.
_ Created talking points with keynote speaker, the novelist Francine Prose.
_ Edit author biographies and panel descriptions for conference book.
_ Co-edit the award-winning Capital Letter, the Society for Technical Communication newsletter:
http://www.stcwdc.org/PDF/newsletter_jan07.pdf.
_ Teach business communications courses at the University of Maryland University College.
Senior Script Editor/Executive, CBS Television Network, Los Angeles, CA, 1988-1997
_ Led editorial meetings with writers and producers, CBS executives and lawyers, to ensure accuracy of scripted material for more than 200
reality-based and dramatic projects.
_ Wrote annotation reports after conducting research and nationwide interviews to distinguish fact from fiction in scripts based on academic
books, biographies and trial transcripts.
_ Approved fact-based miniseries (of attorney Vincent Bugliosi's book And the Sea Will Tell), a project that led network to win November
sweeps.
_ Cleared for broadcast movies-for-television scripts adapted from plays and fiction by notable authors August Wilson, Neil Simon, Mary Chase,
Truman Capote and Henry James.
_ Wrote program summaries sent to CBS affiliates prior to national broadcast.
_ Edited quarterly children's report, consisting of pro-social program elements as mandated by the FCC and Congress.
Associate Producer, United States Information Agency (USIA), Washington, D.C., 1986-1987
_ Researched, wrote, and produced short documentary "The History of the State of the Union Address," incorporating photographs and film
footage researched at the National Archives. Years after initial broadcast, project continued to air before annual address.
_ Wrote and produced feature reports on topics such as press leaks and suburban sprawl, American wars and presidents, broadcast on
Worldnet television to a European and Latin American audience.
_ Wrote historical reports and biographical sketches significant to American and European culture.
_ Earned distinguished merit award.
Researcher, Voice of America (VOA), Washington, D.C., 1986
_ Wrote feature editorials about the environment, outer space, and telecommunications that were translated into 44 languages and broadcast to
a worldwide audience of 100 million listeners.
_ Researched national and international topics, providing essential information to a staff of seven editorial writers.
TEACHING EXPERIENCE
Associate Professor, English Department, Santa Monica College, Los Angeles, CA, 1997-2005
_ Designed curriculum, discovered writers, and published course anthologies to train over 2,000 undergraduates in literature and writing.
_ Wrote formal report, based on RAND Corporation research, warning of a crisis in American science education and the decline of the nation's
engineer and scientist talent pool.
_ Wrote successful Riordan Foundation Recreational Reading Mini-Grant that awarded money to an inner-city school.
Lecturer, Occidental College, Los Angeles, CA, 1997
OTHER MEDIA EXPERIENCE
Associate Producer, Videodisc Publishing, Inc., 1983-1984
_ Co-produced multimedia program, Joint Tactical Information Defense System (JTIDS), which educated U.S. fighter pilots through hands-on
training of a new jet radar system.
Production Assistant, Cable News Network (CNN), 1982-83
_ Assisted producers, writers and assignment desk editors in nightly preparation of two-hour, live network newscast.
Photo Research Assistant, U.S. News and World Report, 1981-1982
_ Researched photographs and artwork for publication in The Human Body book series. Worked closely with writers to provide photo support
for text in "The Skin" and "The Hair" chapters.
EDUCATION
MA professional writing, Phi Kappa Phi, University of Southern California, 1995
The Prague Semester in Writing, Charles University, Prague, Czech Republic, 1996
BA communications with honors, American University, 1984
AWARDS
The Archer Prize, Paris Belletric, a Los Angeles fiction competition, honorable mention
Chesterfield Film Company Writer's Project, semi-finalist
New Century Writer Awards, quarter-finalist
PROFESSIONAL AFFILIATIONS
International Association of Business Communicators (IABC)
Washington Independent Writers (WIW)
Associated Writing Programs (AWP)
Phi Kappa Phi
Reply
Re: Post Your Resume
by Tammy Russo on Mon 04 Jun 2007 09:30 AM EDT | Profile | Permanent Link
TAMMY RUSSO
2014 West Homer Street, Chicago, IL 60647 773/505-5951 tammy_russo@hotmail.com
________________________________________
ACCOMPLISHMENTS
• Directed promotional medical education activities supporting sanofi-aventis oncology.
• Managed multi-million dollar programs supporting AstraZeneca's breast cancer portfolio.
• Directed national celebrity-based, award-winning awareness campaign on pain management which garnered 125 million impressions and
15,000 leads in the first six months—600 percent ROI.
• Managed U.S. PR launch of Celebrex. Multi-faceted, award-winning program included writing and editing press materials, high-impact media
relations, strategic partnerships, trade show support, video news releases, and satellite media tours.
HEALTHCARE EXPERIENCE
MAVRICK COMMUNICATIONS (July '06 – present) CHICAGO
Consulting focusing on strategic public relations planning, advocacy relations, business development, promotional medical education and writing.
Clients include agencies, pharma and corporations,
DISCOVERY CHICAGO (April '05 – July '06) CHICAGO
Vice President, Group Account Director
• Managed medical education staff of six, representing $2 million fee.
• Directed cross functional projects supporting new CNS products (anxiety/depression).
• Developed forecasting, project and team budget analyses, resource allocation and staff.
BURSON-MARSTELLER (Feb '04 – April '05)
Director, Healthcare CHICAGO
• PR and advocacy support for FDA hearings on controversial breast implants and OTC switch.
• Directed award-winning public outreach programs in event marketing, media outreach, and field integration. Led staff, including recruitment,
development, budget projections/reconciliation.
• Successfully solicited new business opportunities, including organic growth from existing clients.
GCI GROUP (Feb '02 – June '03) CHICAGO
Group Vice President
• Managed healthcare group dedicated to pharmaceuticals, medical devices and diagnostics. Focus included cardiovascular, oncology,
neurology, pain management, gynecology and health and beauty for clients leading medical device manufacturer Medtronic, Abbott, and
L'Oreal.
• Coordinated reviews and training for team development. Projected staffing/revenue resources.
EDELMAN PUBLIC RELATIONS WORLDWIDE (Nov '00 – Feb '02; April '86 - Jan '88) CHICAGO
Vice President; Account Executive
• Supervised team of 25 professionals supporting Pharmacia Oncology's therapeutics portfolio.
• Provided strategic counsel on corporate positioning programs to seed key markets.
• Directed drug milestone communications strategy and implementation, including crisis; clinical trial data announcements, collaboration with
investigators, investigational sites, patient advocate organizations; national and grassroots public relations campaigns; clinical trial recruitment.
SEARLE (October '98 – October '00) SKOKIE, IL
Senior Manager, Public Affairs
• Directed and executed arthritis educational campaigns. Initiatives included award-winning video news releases, press kits, media outreach,
medical publications and trade show support.
• Managed and produced five-part public education video/TV series. Project included coordinating strategic alliances to generate goodwill with
gatekeepers.
• Directed corporate strategy for oncology, CV, hypnotic and women's health. Managed agency and strategic alliances, coordinated promotion of
medical congress programs and publications.
TAMMY RUSSO Page 2
(773) 505-5951
PROFESSIONAL EXPERIENCE
WHEATLEY BLAIR, INC. (June '97 - July '98) CHICAGO
• DAP - Managed consumer and trade home repair product introductions: SMTs/trade show efforts.
• Labatt - Directed client relations, writing, media relations and production for Rolling Rock.
• First Alert - Managed public education campaign to revitalize mature smoke alarm category.
• New Business - Solicited and won clothing manufacturer and Internet marketing agency business.
GOLIN/HARRIS COMMUNICATIONS (March '96 - June '97) CHICAGO
Account Group Supervisor
• Energizer - Supervised product introductions, education campaigns, strategic planning and continuity marketing. Managed staff of seven,
resource forecasting and analysis.
• Uncle Ben's Rice - Solicited, won and managed consumer/trade account. Planned and executed special events, news bureau and strategic
alliances to reach multiple customer bases.
• Ralston Purina - Directed integrated promotional contest and high-profile charity event.
• Florida Department of Citrus - Managed nine-market March of Dimes education campaign. Directed media relations and special events with
nutrition-health message.
WILLIAMS ELECTRONICS GAMES (September '94 - May '95) CHICAGO
Marketing Manager
• Directed integrated publicity, promotions, advertising and trade show support for world's largest producer of pinball and video games.
• Supervised advertising agency and direct report in product introductions, research, analysis, sales communications and design consultation.
• Entire consumer marketing department downsized in corporate restructuring.
FRANKEL & COMPANY (April '92 - September '94; Jan. '88 - June '89) CHICAGO
Senior Account Executive; Assistant Account Executive
• McDonald's - Conceived, executed and analyzed integrated communications/marketing for publications, education, field, public and customer
relations programs, conventions and meetings. Leaps & Bounds - Conducted market research and events to introduce indoor play centers,
including charity overlay and media relations.
• America's Talking - Coordinated integrated national contest. Planned and executed 10-market, award-winning special event/publicity tour for
national cable network kickoff.
• Nickelodeon - Directed 15-market interactive satellite cross-promotion and media relations.
AMERICAN BAR ASSOCIATION (September '90 - April '92) CHICAGO
Media Coordinator
• Produced, edited, marketed award-winning education videos and brochures on Bill of Rights.
• Conceived and executed educational programs for national media conferences.
EDUCATION
NORTHWESTERN UNIVERSITY Medill School of Journalism, MS (June, '90) EVANSTON, IL NATIONAL HIGH SCHOOL INSTITUTE, Broadcast
Journalism Instructor
MEDILL NEWS SERVICE, Graduate Student Reporter WASHINGTON, D.C.
NORTHWESTERN UNIVERSITY, BS, Communications (June, '85) EVANSTON, IL
Reply
Resume rich in PR experience
by Martha Jones on Mon 04 Jun 2007 10:03 AM EDT | Profile | Permanent Link
Martha Jones
10778F Falling Water Lane • Woodbury, MN 55129 • 1-651-341-5114 • MJones@USInternet.com
______________________________________________________
PUBLIC RELATIONS – MEDIA COMMUNICATION – PUBLIC AFFAIRS – CORPORATE STRATEGY
_ A driven self-starter with eighteen years of progressive accomplishment, increasing responsibility, and proven results.
_ A proven leader with a successful record in building partnerships, earning media, and impacting change.
_ An accomplished decision-maker with documented success in developing communications and marketing strategies.
RELEVANT SKILLS AND EXPERIENCE
Senior Counsel
The Links PR Group, Minneapolis, MN
3/06-Present
• Work closely with the principals to plan and execute comprehensive public relations and branding programs for clients.
• Provide leadership and communication expertise along with advocacy training and messaging development to strengthen client's earned
media and public affairs opportunities.
Accomplishments:
_ Tapped to manage start-up communications for a U.S. Congressional race, which entailed coordinating press conferences and appearances,
writing messaging and policy statements, and recruiting and hiring national media consultants.
_ Created buzz campaign for St. Paul Travelers to complement their new multi-million dollar branding initiative.
_ Provided online advocacy, coalition building, and media support to issues such as renewable energy, property tax reform, and clinical trials
and to clients such as East Central Energy, Clean Energy Resource Teams, HickoryTech, League of Rural Voters, and the Pacific development
project.
Adjunct Teacher / Guest Lecturer
University of Minnesota – School of Journalism and Communications, Minneapolis, MN
Spring 2006-Present
• Teach public relations practices and principles emphasizing professional skills development in writing and media relations.
Freelance Writer – Alexandria, Va 1/05-2/06
Vice President, Media and Crisis Communication
Hill and Knowlton Public Relations, Washington, DC 1/04-12/04
• Developed strategic plans, managed complex budgets, shaped awareness campaigns, and orchestrated communications activities across a
broad range of issues such as public housing, drug availability, healthcare litigation, and international crises.
Accomplishments:
_ Executed an innovative public relations campaign and managed a large account team for the launch of Pfizer's new drug, Caduet.
_ Won USAID business based on industry and crisis communication experience worth over $250,000 a year for five years.
Director, Relationship Outreach, Communication and Marketing Department
American Red Cross, Washington, DC
10/99 – 1/04
• Headed the integrated relationship outreach team for corporate public relations and marketing that generated millions of media impressions
and over ten million dollars during an extraordinary growth phase.
• Created and executed marketing plans to grow support for Red Cross programs, products, and services through customer relationship
management, successful media pitches, and brand positioning.
• Provided strategic leadership to the creation and implementation of communication efforts to key groups including corporate partners,
associations, media outlets, government, and the public.
• Skilled in maximizing the long-term value of cause-marketing partnerships that utilize special events, co-branded ads, direct mail, broadcast
and online media that resulted in millions of impressions and thousands of new relationships.
Accomplishments:
_ Served on the corporate development leadership team to plan the corporate relations, messaging, media, and crisis communications strategy
to respond to the September 11th attacks on the World Trade Center and Pentagon as well as the Iraqi war.
_ Created and executed the first online relationship strategy that resulted in relationships with the top Internet properties: AOL, YAHOO!,
Amazon, eBAY, MSN, which helped the ARC raise over 60 million dollars online, created the biggest online ad effort, and designated the Red
Cross as the first non-profit leader on the Web.
_ Selected to head up the Presidential marketing initiative, which entailed overseeing vendors and market research on the young adult and
diverse demographics and executing a comprehensive affinity program to attract these new markets.
_ Honored with the Spirit of Excellence award within first fifteen months of employment.
Director, Corporate Development
USO World Headquarters, Washington, DC 10/98 – 9/99
• Oversaw the business development program, which included securing over $500,000 from over 40 major corporations.
• Duties included building a stronger brand image and awareness, developing and executing annual and long-range strategic marketing plans
to grow the organization, and maintaining favorable relationships with top executives.
• Worked with the Board of Governors to lobby for five million dollars from the US Congress.
Accomplishments:
_ Crafted first-ever cause-marketing kit targeted to Fortune 500 corporations successfully garnering over $600,000.
_ Negotiated and upgraded sponsorships with AT&T and USAA each worth over $250,000.
Project Director
Policy Studies Inc (PSI), St. Paul, MN
4/96 - 7/98
• Pioneered the expansion of PSI's government privatization and consulting practice by marketing public affairs and data services to handle new
legislation requirements for the Welfare to Work Reform Act.
• Directed start up operations on time and manage multi-million dollar budgets to support child support legislation, partnered with the public
and private sector, conducted public affairs outreach for policy approval, and supervised seven offices and more than twenty staff.
• Created public awareness plan and materials that entailed writing releases and pitching the media as well as designing Web sites, brochures,
multi-media presentations, and media kits.
Accomplishments:
_ Led new division from ground zero to over eight million dollars by successfully winning seven new state contracts
(VA, NM, AR, WY, KY, GA, and VE) which equated to a 90% win rate and a leadership role for PSI.
_ Met the goals of the project by creating an innovative public awareness campaign resulting in 2.2 million dollars in increased child support
collections and won renewal contract with MN valued at over a million dollars.
_ Promoted to director and appointed to supervise new managers, operations and develop marketing proposals.
Technology and Training Consultant Carlson Companies, Minneapolis, MN
9/90-3/96
• Consulted executive management on project management, operating policies, budgets and new technology.
• Traveled worldwide supervising and training the staff of hotels on a management system with special emphases on improving revenue and
instilling professional customer service.
Accomplishments:
_ Hand-picked to manage the sales and installations of a new technology product and crafted first-ever marketing materials.
_ Demonstrated track record of exceeding goals and delivering products on time and on budget.
EDUCATION AND HONORS
MPA, George Washington University, Washington, DC (On scholarship)
MBA Program (70% completed), University of St. Thomas, St. Paul, MN
BA, Communications and Psychology, Augustana College, Sioux Falls, SD (Dean's list, scholarships)
Pi Alpha Alpha National Honor Society for Public Affairs and Administration, inducted 1999
VOLUNTEER AND OTHER WORK HISTORY
Governor-appointed Board Member, Minnesota Commission on National and Community Service, 5/07-Present
Celebrity Escort, Walter Reed and Bethesda Naval Hospital, USO Metropolitan DC, 1/05- 3/06
Sponsorships and Business Alliances, Elizabeth Glaser Pediatric AIDS Foundation, 5/05-1/06
Oncology Volunteer, George Washington University Hospital, 8/98-5/00
Public Affairs Team Member, American Cancer Society, 4/93-5/95
Reply
Re: Post Your Resume
by Jennifer Hernandez on Mon 04 Jun 2007 10:18 AM EDT | Profile | Permanent Link
JENNIFER HERNANDEZ
142 S. ALLEN ST., #304
STATE COLLEGE, PA 16801
PHONE: 956-466-0675
E-MAIL: JHERNANDEZ.01@GMAIL.COM
PROFILE:
I am a recent graduate from The Pennsylvania State University (May 2007) now holding a Bachelor of Arts degree in Public Relations and a minor
in Business. I have had extensive study and practice within the public relations and marketing fields and I also have skills ranging from
photography/photojournalism to events planning/marketing to coaching volleyball to middle school girls.
EDUCATION:
The Pennsylvania State University-University Park
Bachelor of Arts, Advertising-Public Relations
Minor in Business
SKILLS:
* Instruction in Microsoft Office (Word, Excel, PowerPoint, FrontPage, Publisher), Adobe Photoshop CS2, Photo Mechanic, Quark XPress,
Macromedia Dreamweaver
* Experienced in both Macintosh OS X and Windows XP operating systems
* Skilled in photography and complex SLR cameras (Nikon D70)
* Fluent in Spanish
EXPERIENCE:
Dick Jones Communications State College, PA Present
Assistant Account Executive
* Collaborate with account executives, writing feature stories and pitch letters for national newspapers, trade publications and magazines
* Conduct interviews with field experts and public information officers for over 19 clients
* Internet and database research
The Centre Daily Times State College, PA Present
Freelance Writer
* Contribute monthly articles for Weekender & More, the Out & About and On Centre sections of the Centre Daily Times in the arts,
entertainment, and community events arenas
* Circulation: 25,395 (daily), 31,615 (Sunday)
Undergraduate Admissions University Park, PA Present
Feature Writer
* Write feature stories for the Penn State Undergraduate Admissions website
* Devise innovative recruitment efforts for the 2007-2008 and 2008-2009 academic school years
* Teach and participate in professional development seminars in marketing, web writing and recruitment
Atwood & Associates State College, PA Spring 2007
Assistant Account Executive
* Client: American Foundation for Suicide Prevention (AFSP)
* Planned and drafted client materials; marketed first Out of the Darkness Walk in State College
* Responsible for web design and maintenance
* Assisted in budgeting and billing
Live Nation Houston, TX Summer 2006
Marketing Intern
* Arranged press conferences between musical artists and the media
* Organized promotional events with radio stations, local business and concert venues leading Houston to be the 2nd most profitable and
popular concert market in the world (Summer 2006)
* Experienced in media planning and media buying; maintained databases; invoicing
* Asked to spearhead sponsorship events due to previous promotional events success
Shaver's Creek Environment Center State College, PA Spring 2006
Student Project Leader
* Led a student-run public relations campaign for the 17th Annual Birding Cup
* Compiled publicity information to create print materials for mass distribution
* Campaign adopted by Shaver?s Creek marketing team for use
ACADEMIC
HONORS:
* Bunton-Waller Fellowship (four-year scholar)
* AT&T Citizen's Foundation Scholarship (four-year scholar)
AFFILIATIONS:
* Penn State Alumni Association
* Lion Ambassador Alumni Interest Group (LAAIG)
Reply
Re: Post Your Resume
by Steve on Mon 04 Jun 2007 11:51 AM EDT | Profile | Permanent Link
Stephen Narisi
Contact: 5843 McCommas Blvd., Dallas, Texas 75206
Phone: 214-679-6992 Email: znews@sbcglobal.net
PROFILE
A versatile, Emmy award winning broadcast veteran; an NBC Network News staff producer and contributing producer to ABC Network News;
experience extends from broadcast news, to documentaries, to alternative programming. An independent producer the past sixteen years
working with broadcast outlets and production houses.
Produced and wrote numerous documentaries for PBS and commercial television stations; created programming on cable networks like National
Geographic Television and The Discovery Channel.
As a broadcast journalist, produced and reported on forests fires, national trials, 9-11, earthquakes in Turkey, humanitarian aid drops over
Afghanistan, refugee camps in Pakistan, terrorist cells in the Philippines, and MIA's in Vietnam; an embedded journalist during the invasion of
Iraq during "Operation Enduring Freedom;" produced live events for ABC Nightline and WNBC-TV in New York.
WORK EXPERIENCE
Independent Producer (1989-Present): Producing in-depth news coverage and cable programming, supervising productions and live events for
news organizations and broadcast outlets that include:
• ABC News
• National Geographic Today
• SAT-1 German TV Network
• BBC
• NHK Japanese Television Network
• The Discovery Channel's Your New House
• HGTV
• The Food Network
• WNBC-TV New York
• WCBS-TV New York
• KTVT-TV Dallas,
• WFAA-TV Dallas, and
• PBS World Business Review
NBC Staff Producer, Nightly News and Today Show, Southwest Bureau:
Coverage included Challenger Shuttle Explosion, Jessie Jackson Campaign, Baby Jessica, Oakdale Cuban Prison Riot, Mexico Elections,
Hurricanes Bonnie, Danny, Elaine, and Juan.
Senior Reporter/Show Producer, KARK-TV, Little Rock, Arkansas:
Covered the Arkansas State Legislature and then-Governor Bill Clinton as well as other hard news and feature stories. Produced 6 & 10 p.m.
Newscasts.
News Director, KHOG-TV, Fayetteville, Arkansas:
Supervised a small staff of photographers and reporters. Coordinated news coverage for Northwest Arkansas.
Show Producer/Reporter KJRH-TV, Tulsa, Oklahoma:
General Assignment Reporting. Produced 10 p.m. Newscast.
Show Producer/Reporter, KHBS-TV, Ft. Smith, Arkansas:
General Assignment Reporting. Produced 10 p.m. Newscast.
DOCUMENTARIES
Wrote and produced:
•"Search for the Flyboys"; Narrated by Gen. Wesley Clark
•"Behind Iraqi Lines": Embedded with the Patriots; CBS-11, Dallas
•"Weapons of Mass Destruction"; SAT-1 German TV
•"Fire! What You Need to Know"; National PBS
•"Ft. Worth: Postcards from the Past"; KERA-TV, Dallas
•"Stress in the 90's"; Belo Corporate Stations and WFAA-TV, Dallas
•"Crime in Texas" (A two-hour prime time news program that aired on 17 TV stations, including the Dallas, Houston, San Antonio, and Austin
markets)
•"Home Seasoning"; AETN-TV, Conway-Little Rock
TV PILOT PROGRAMS
Developed, created, produced and wrote the following TV pilot programs:
•"How's That Made" –A fast paced program explores how everyday items are created. The show follows a product like wine, cheese, or light
bulbs from its raw to the finished form.
•"Festivals USA"- The lighthearted program takes viewers on a vicarious ride through the main streets and back roads of American culture where
ice, barbecue, blues, cars, crawfish, mosquitoes, and peanuts are honored. (Optioned by PBS Plus).
•"Time Passages"- A magazine-style half-hour program highlight the role elder Americans play in society and issues they face.
AWARDS
New York Emmy-- WNBC-TV News Series: "Enemies No More"
New York Emmy-- WNBC-TV News Series: "The Long Journey Home"
Texas Emmy-- WFAA-TV Prime Time Texas" "Day of the Storms"
National Emmy-- NBC Nightly News: "Shuttle Explosion Newscast"
Chicago International Film &TV Festival Silver Medal (Documentary Division)-- AETN-TV PBS, Arkansas: "Home Seasoning"
Religion in Broadcasting Silver Angel-- KARK-TV Little Rock, Arkansas: Special Report "Papal Shooting"
EDUCATION
Bachelor of Arts, Double Major of Political Science and English, University of Arkansas
Reply
Re: Post Your Resume
by Debra Roth on Mon 04 Jun 2007 12:48 PM EDT | Profile | Permanent Link
DEBRA ROTH
503 N. Roosevelt Blvd., #415
Falls Church, VA 22044
Landline: 703 237 2926; cell: 703 867 7406
debraroth@starpower.net
ABOUT DEBRA ROTH
Identity Statement
Two decades management of marketing and public relations strategies and implementation, media relations, partnership development,
branding, web and publication content and production, external and internal, toward bottom-line fundraising, business development, product-
and-service sales, advocacy, membership growth, and more, for Washington, DC-based non- and for-profits, specializing in international and
national issues of health, education, and the environment.
Key Accomplishments
Significant increases of website hits, major media placements, major partnership arrangements, award-winning content and designs,
internationally-noted integrated marketing campaigns, resulting in new members, repeat site visitors, donations, including major gifts and
corporate service contracts, new target audiences built and maintained, advocacy actions taken, behavioral changes made.
Core Leadership Competencies
Leader and team player, whether managing staff or with colleagues; tactical, visionary, focused on smart growth, organizational value and
integrity; decisive, directed self-starter also flexible for competing needs; change manager; strategic focused on goals via milestones; coach who
makes work meaningful and the environment collegial
Staff Management Experience
Built departments, teams, and groups; management of skilled and entry-level, one-to-six size, full-, part-time, consultant, and public relations
firms. Budgets of $50,000 - $6 million. Projects come in under budget and before deadline.
PROFESSIONAL EXPERIENCE
YWCA USA, Director of Communications and Marketing, international women's services organization, Washington, DC, 2004-Current (now
consultant; see other clients, freelance below) -
Responsible for $5 million brand campaign direction and overall public outreach social marketing strategies, national spokesperson for 300
local associations, corporate and nonprofit partnerships, television, print, web advertising and earned media, publications, internal public
relations, event, brand, and product marketing, World YWCA USA and international press and policies, speechwriting, message development,
including advocacy, research reporting and analysis, supervise website content, graphics, design, implementation, and promotion, run graphic
design department, member media public relations training and counsel.
Earned media partnerships include BET and MTV - television, web, and radio, Capital One NBC-TV special PSA. Nonprofit partnership includes
National Association of Secondary School Principal's National Association of Student Councils using charity bracelets with website and giveaways
in viral marketing campaign to create advocates, increase membership of new target audience 18-34 year olds, volunteers, and fundraising
through school special projects.
National media increased by 100%, 90% positive and covering outreach objectives. Website hits increased by 90%, 90% of strategies resulting in
hits.
Developed national media policy and crisis plan, which in several situations, helped stem local and international issues and create proactive
opportunities.
Developed systems to implement national and local objectives within several limited project budgets.
Responsible for staff, consultants, team management, budget; serves on senior management team. Staff liaison to Board World Relations and
Marketing Communications Committees.
Academy for Educational Development (AED), Senior Communications Manager, behavioral marketing firm, Washington, DC, 2002-2004 -
In charge of various social marketing campaigns, including previous primary management of AED's support for Buckle Up America, a campaign
underwritten by the National Highway Traffic Safety Administration to increase safety belt and child safety seat use. Responsibilities included
press strategy, national and grassroots news placements, attracting and working with allied organizations, formative and evaluative primary and
secondary research, message and materials development, campaign direction, design and implementation of web site and budget.
Designed and implemented booster seat campaign, including message strategy, allied organization promotion plan, media outreach, and car
and booster seat point-of-purchase financial incentive program with BabiesRUs/ToysRUs, which resulted in sharp increase in booster seat sales
and a media placement audience reach of 91 million. PR Week (February 2003) covered the campaign.
Web site increases by 125 registered numbers per month, targeted content is resulting in increased usage tracked by hits and particular page
views (77,000/quarter, higher during special events); feedback positive, materials download high, and users are taking prescribed actions.
Recruited celebrities to participate pro bono in promotion for GED print ad campaign.
Worked on various other programs, including international, domestic, and corporate, with a focus on social marketing and implementation tools,
including program design, formative primary and secondary and evaluative research, and media outreach. Most programs have been in the
arenas of health, education, and the environment.
Developed systems to create a centralized media office in AED's Center for Social Marketing and Behavior Change and reduce client cost.
Trains clients, their membership, and staff, and AED staff in media outreach.
National Association of Community Action Agencies (NACAA; now known as Community Action Partnership (CAP), Director of Public Relations and
Marketing, represents social services agencies, Washington, DC, 2000-2002 -
Ran branding, marketing, and media outreach campaign for association needing to significantly increase recognition and funding and highlight
focus on helping welfare recipients work, train, and learn how to care for themselves, particularly regarding health and housing. Designed and
conducted entire campaign, including primary research activities and non-programming web development. Trained members, their staff and
volunteers, and association staff to implement branding, marketing, and media outreach plans.
Instituted, developed, and managed public relations/marketing department.
Forged partnerships with corporations to institute programs designed to increase publicity and provide member services, sponsorships, and to
co-brand and leverage the brand. Recruited funders for programs to both serve constituents and attract media coverage.
Responsible for budget and staff, as well as team management.
Phillips Publishing, Inc., Health Group, Internet Team, Director of Community Projects, health products corporation and newsletter publisher,
Rockville, MD, 1999-2000 -
Created, implemented, and managed community section of marketing-oriented content for Internet health site selling natural products. Signed
and developed alliances for promotional and content exchanges (online and offline) to increase customer value, drive e-commerce, and attract
favorable media coverage.
Created and analyzed surveys aimed at developing promotions, marketing lists, and evaluating program.
Developed offline profit-making and public relations valued-added special events, particularly vacation tours for customers, as new business
and add to customer community -- promoted online and offline (complementary web contests, chats, interactive tools, ad copy).
Products/publications/web sites included www.drwhitaker.com, his Health and Healing Newsletter, and a vitamin supplement and special
products line, and medical authority, Dr. Christiane Northrup -- for $170 million in revenues, a 20 percent growth, by the end of the first
quarter, and 3 million subscribers and web users.
Responsible for budgeting, staff, and team management.
National Association of Secondary School Principals (NASSP), Associate Director of Public Relations, Communications Department, represents
middle and high school principals, National Honor Society, and other student organizations), Reston, VA, 1995-1999 -
Head of public relations for largest national education association representing administrators and students (administers The National Honor
Society (NHS) and The National Association of Student Councils (NASC), etc.). Planned and managed public relations programs, including with
corporate partners (McDonald's, MetLife, Prudential, etc.). Acted as association public relations counsel and associate spokesperson; produced
materials; ran press conferences; worked with the U.S. Department of Education on coverage; handled member public relations training and
special events.
Developed research arm designed to create targeted programs that would supply new needs to members and attract media coverage.
Accomplished greatest amount of press coverage -- favorable and in national media -- for association since public relations office established
20 years before. Includes booking of National Principal of the Year on network morning show and network evening news, launching reform effort
nationwide through wires and local media, and exclusive -- resulting in on-air credit -- with CBS for "Class Of 2000" special.
Managed staff and budget.
Management Concepts, Incorporated (MCI), Chief Editor and Promotions Manager, holds management training courses, federal-client focused,
Vienna, VA, 1992-1995 –
Set up editorial department for writing of management training and promotion materials. Responsible for promotions, content, design, budget,
staff, and developing related products and services.
Marketing/Public Relations Consultant, Free-lance Writer and, self-employed long- and short-term contracts and freelance assignments and
pitches - Reston, VA, 1987-1993 (occasionally ongoing as relevant) -
Feature stories and public relations materials for newspapers, magazines, and for- and non-profit organizations; marketing/public relations
strategies designed and implemented. (See clients, freelance publications/broadcast, below.)
BG&P Public Relations (The Bomstein/Gura (advertising) Agency), Account Executive, public relations agency affiliated with ad agency,
Washington, DC, 1983-1987 –
Represented clients lobbying Congress on a variety of issues; wrote press materials; worked with media on coverage; ran press conferences;
coached clients on dealing with media; planned and implemented special events. Clients included environmental.
Newsday, Reporter-Writer, daily newspaper for Long Island, NY, Washington Bureau, Washington, DC, 1982 –
Covered New York Congressional delegation and other federal government stories.
CONSULTING CLIENTS SUMMARY
Aid for Education Report, Silver Spring, MD; CondoCompany.com, Denver, CO; Corporate Communication Solutions, Herndon, VA; Innovative
Thinkers (IT), Herndon, VA; Research Development Corporation, Herndon, VA; Fannie Mae, Reston, VA.
PUBLICATIONS AND BROADCASTING SUMMARY
Aid for Education Report, Silver Spring, MD; The Boston Globe; Good Times Magazine (Long Island, NY); The Record-Pilot (Glen Cove, NY); The
Reston (VA) Connection; Reston (VA) Gazette; The New York Times; Oregon Daily Emerald; The Washington Post; Washingtonian Magazine; WHAI
AM-FM (Greenfield, MA).
AWARDS
Nominee, associations category, Webby Awards, 2006
First Place, Change Agent Award for New and Updated YWCA USA Website, Kintera , 2006
Technical and Management Excellence, for child seat retailer parent incentive program, AED Mid-Year Individual Technical Award, 2003
Award of Excellence, Newsletters-Printed, Click Newsletter, APEX, 2003
Certificate of Excellence, for more than 700 media placements, "Child Passenger Safety Week Focuses on Booster Seats," North American Precis
Syndicate, 2003
Honorable Mention, Newsletters, Click Newsletter, 9th Annual Dalton Pen Communications Awards, 2003
Other Relevant Experience: Professional Volunteer Experience
Court Appointed Special Advocate (CASA), for Fairfax County, VA, since 1992, Officer of the Court assigned to cases investigating, reporting on,
and aiding families involved in alleged child abuse and neglect, also fundraising
Kokolopori (Congo)-Sister City Partnership for Falls Church, VA, since 2007, communications and fundraising for rainforest preservation, micro-
credit project
Reston (VA) Board of Commerce (RBC), since 1991
Reston (VA) Community Center (RCC), Director on Board of Governors (elected, also Fairfax County appointment), 1988-1991, involvement
included Chair, Community Relations Committee, Member, Program and Policy Committee, Long-Range Planning Committee, Tenth Anniversary
Committee
Reston (VA) Interfaith (programs for low-income people, children, etc.), since 2001, set up and implemented reading and communications
program for school-age children at Embry Rucker Homeless Shelter and Laurel Learning Center, participate in fundraising programs, participate
in employment training
Northern Virginia Special Olympics, Public Relations Committee, 1984
Pets on Wheels, for Fairfax County, VA, since 1996, pet therapist for nursing home and psychiatric facility residents
Washington Humane Society, Washington, DC, since 2000, promote animal welfare, adoptions
MEMBERSHIPS
American Association of University Women (AAUW)
Education Writers Association (EWA), national organization, involvement included design and running of convention training session
National School Public Relations Association (NSPRA), national organization
Public Relations Society of America (PRSA), National Capital Chapter, Washington, DC, involvement included Public Service Committee
The Society of Professional Journalists (SPJ, also known as Sigma Delta Chi), Washington, DC Chapter
Washington (DC) Independent Writers (WIW)
Country Experience
Includes: Costa Rica, various European countries, Israel, Jamaica, Palestine Territory, Switzerland; work from the U.S. includes the Ukraine and
Zambia
EDUCATION
M.A., Journalism and Public Affairs, The American University, Washington, DC, 1982
B.A., cum laude, Journalism, University of Massachusetts at Amherst, Amherst, MA, 1980
Post-graduate courses: Advanced Social Marketing, 2003; Principles of Marketing – Introduction to, 1994, Intermediate, 2002; Photography,
Layout and Design for Today's Software, 2007
References and work samples available on request.
Reply
Post Your Resume
by BKliff on Mon 04 Jun 2007 12:50 PM EDT | Profile | Permanent Link
Barry Kliff is a seasoned business professional with standout achievements in communications, journalism, media, speechwriting, international
and domestic business development, strategic planning, program/project management, public relations, training and Internet/eBusiness
solutions. Not only has Barry held senior positions at both start-ups and Fortune 500 companies, he was also one of the people who helped
launch MSNBC.com and helped it grow to more than 100 million annual users. Since receiving his Masters Degree from Columbia University in
New York City, Barry has created a variety of strategic documents for financial services, healthcare, and technology companies including annual
reports, communications/public relations plans, executive presentations, speeches and press releases. He has also saved a multi-million dollar
account at a software company by delivering critical client training on short notice; rebranded a high-tech start-up that simplified multiple
brands into a single coherent company identity; and achieved record ratings for a national news broadcast with more than 1 million nightly
viewers.
BARRY KLIFF
20911 S.E. 3rd Way
Sammamish, WA 98074
(425) 391-9466 (Residence)
(425) 829-9466 (Cell)
bkliff@comcast.net
SUMMARY OF QUALIFICATIONS
Standout achievements in communications, journalism, media, speechwriting, international and domestic business development, strategic
planning, program/project management, public relations, training and Internet/eBusiness solutions.
Selected Career Highlights
* Driving force in creation of MSNBC.com; grew to 100+ million users annually.
* Revamped Washington Mutual's online communication strategy, including redesign of corporate Intranet and introducing an internal portal.
* Created a variety of strategic documents for financial services, healthcare, and technology companies including annual
reports,communications/public relations plans, executive presentations, speeches and press releases.
* Instrumental in saving $2+ million at-risk account within one month of hire at BroadVision.
* Defined business requirements for Internet/Intranet communication projects as "armchair advisor" to senior management teams at Fortune
500 clients
* Managed 60-person team of artists, producers, writers, software developers and IT personnel
* Played pivotal role in facilitating/executing major contracts valued from $1 million to $10 million.
* Achieved record-breaking ratings for national television news broadcast with 1.5 million nightly viewers.
* Editor/producer/reporter/writer for ABC News, CBC News, CTV News, Newsweek and Time.
Professional Experience
Senior Communications Consultant, Writer, Speechwriter, Editor, Producer, Project Manager
CLIENTS INCLUDE BROWNSTEIN GROUP,DIABETIC INVESTOR, HEWLETT-PACKARD, MCCANN ERICKSON/MRM PARTNERS, MICROSOFT, NATURAL
INTERACTION SYSTEMS, PREMERA BLUE CROSS, SIEMENS, WASHBURN COMMUNICATION, ZELLA
2004 to present
* Created and implemented corporate global communication plans and strategies.
* Developed global brand strategy for a technology company that simplified multiple brands
into a single coherent company identity.
* Wrote speeches and created executive presentations for senior management.
* Developed innovative methods of disseminating information to internal and external audiences
* Developed sophisticated plans to revitalize and improve internal web sites and company portals.
* Responsible for editing and revising annual reports and crisis communication plans.
* Simplified internal reporting tools that measured the effectiveness of multiple internal communication vehicles.
* Expanded database of external speaking engagements for senior executives
WASHINGTON MUTUAL, Seattle, WA
Vice President, eBusiness Technology Solutions Group
Developed solutions for improving online communications, web sites and corporate portals.
2002 – 2003
* Nominated for Technology Solutions Group "Always On Award" for Intranet redesign.
* Supervised implementation of a sophisticated content management system and Web-based knowledge network.
* Managed a multi-disciplinary team of writers, editors, artists, web developers and web authors.
* Developed "Winning Web" presentation to aid Washington Mutual's business units in developing content
and interactive applications for departmental web sites. Also introduced first-ever weekly highlights e-mail.
* Introduced user experience testing on both the redesigned corporate intranet and first-ever corporate portal.
* Supervised implementation of a sophisticated content management system and Web-based knowledge network.
BROADVISION, Bellevue, WA
Managing Principal Consultant
Created systems for Fortune 500 clients to optimize usage of Web content management/personalization software.
2000 – 2001
* Generated $300,000 in consulting fees within 9 months, eclipsing performance targets.
* Evaluated/quantified benefits of Internet/eBusiness solutions to maximize client ROI on eBusiness investments.
* Delivered workshops and demonstrated BroadVision products to 35+ international clients, including Intel, Bank of America, Toshiba
(Australia), China Trust (Taiwan), Satyam Online (India), and Grupo Televisia (Mexico).
* Devised customer reference system for 500+ clients and created design partnering program for high-profile accounts, including Fleet
Financialand British Telecom.
* Enhanced BroadVision's products; recognized as Content Management Product of the Year by Infoworld readers.
* Prepared/presented training for 20+ consultants and client audiences of up to 250.
* Authored and designed PowerPoint training materials; model adopted and used corporate-wide.
MSNBC.COM, Redmond, WA
Producer
One of three senior-level producers responsible for creating/managing a highly interactive, video-enhanced Internet news site.
1996 – 2000
* Orchestrated simultaneous Web/television news broadcasts; managed Web site content updates at 15-minute intervals
* Managed/coordinated audio, video, print, multimedia and interactive news projects involving MSNBC and NBC News.
* Regularly advised Editor in Chief on both short and long term goals for MSNBC.com.
* Spearheaded recruiting program to enhance staff diversity; developed multimedia presentation, attracting 200+ candidates.
* Liaised with technical developers to design/implement interactive applications including Web Surveys, Live Vote,
Live Models, and Picture of the Week
Previous experience
ABC News, CBC News, CTV News, Miami Herald, Montreal Gazette, Newsweek, Philadelphia Bulletin, Time Magazine and Wilmington News-
Journal
Editor, producer, reporter and writer
EDUCATION
MS, Journalism, Columbia University, New York, NY
BS, Journalism, University of Illinois at Urbana-Champaign, Urbana, IL
Reply
360-Communications Pro
by sdupre on Mon 04 Jun 2007 01:01 PM EDT | Profile | Permanent Link
Award-winning communications strategist with extensive experience in domestic and international media relations as well as corporate,
executive, and employee communications. Industries served include (but are not limited to): wireless telecomm, sales/marketing, beauty,
fashion, business services, and higher education.
Stephanie DuPré
2824 Arizona Avenue #2
Santa Monica, CA 90404
H: 310-453-9976/C: 310-985-4037
stephdupre@hotmail.com
EDUCATION:
B.A., English/Journalism University of Alabama, Tuscaloosa
EXPERIENCE:
COMMUNICATIONS CONSULTANT 2005 to Present
Partner with executive management to develop external and internal communications programs that strengthen corporate reputation and
visibility, positioning clients as market leaders in their industries. Manage national, regional and local business, trade, and consumer media
relations. Maintain relationships with key editors and reporters. Create marketing, public relations, internal communications and corporate
identity collateral, including executive presentations, training materials, promotional items, and web content. Specific areas of specialization
include:
• Executive, employee, and shareholder communications
• Media, analyst, and investor relations
Clients include: Amp'd Mobile, Women's Wear Daily Beauty Biz, Beauty Fashion magazine, Spectrum magazine, Avon Products, Inc., the Avon
Foundation Networking Times magazine, and FineLiving.com.
CLIENT CASE STUDY:
AMP'D MOBILE 2006 – 2007
Communications Consultant acting as VP Corporate Communications
Direct report to the CEO, CMO, and President. Created, managed, and measured effectiveness of corporate communications department for
new wireless entertainment company with the objectives of establishing the brand as a unique offering in a competitive market and as a
revolutionary business model changing consumer habits. Initiatives included media relations (focusing on consumer, business, and trade media),
analyst and employee relations, and executive communications. Transformed previously unsuccessful relationship with PR agency to score
unprecedented and extremely positive coverage for product, content, business model, and executives in top-tier media, such as the Wall Street
Journal, Associated Press, Hollywood Reporter, USA Today, Newsweek, Forbes, Fortune, CNN, Hollywood Reporter, Business week, Red Herring,
Wireless Week, and more.
Corporate Identity/Branding:
• Led strategic communications efforts to reposition company from MVNO to mobile entertainment company, a category previously unrecognized
in the media, analyst, and investor communities.
• Efforts resulted in company being named Mobile Entertainment Company of the Year by Wireless Week magazine and recognized as such at
the largest wireless convention in the US.
• Worked closely with internal and external partners (licensors/creative talent) to create strategic press campaigns for new products, content
offerings, and business partnerships.
Executive Communications:
• Established process for identifying and maximizing participation in speaking and media opportunities for key executives;
• Media trained senior executives, identifying key messages and providing strategic counsel.
• Secured profiles for CEO in top target media including GQ, LA Confidential, Investor's Business Daily, and more
• Efforts resulted in CMO being named Entertainment Marketer of the Year by AdAge magazine.
International Business
• Led strategic communications planning for company's global expansion, managing virtual teams and global PR agencies in Canada and Japan
to introduce the brand and its offerings to international audiences.
AVON PRODUCTS, INC. 1999 to 2005
Regional Manager of Public Relations
Direct report to Vice President of Public Relations. Dotted-line report to Vice President of Sales. Responsible for external business and internal
communications for the western region of a $7 billion, Fortune 300 company. Created, managed, and measured effectiveness of global
marketing-driven communication strategies targeting a broad spectrum of audiences, including: consumer, business, and trade press; Avon
Representatives, consumers, analysts, employees, the general public, government and community leaders. Counseled senior management,
including regional Vice President of Sales and divisional sales managers, to effectively position Avon among these groups. Collaborated with
Investor Relations team to represent company to analysts and investors. Led strategic planning for the company that enhanced the awareness
and reputation of the Avon brand and supported corporate objectives, including the launch of new products, brands, change initiatives, and
philanthropy.
Internal/Marketing/Change & Crisis Communications:
• Led regional communications planning for introduction of sensitive new sales model to ensure continued allegiance from company's sales
Representatives.
• Collaborated on internal and external communications outreach for launch of company's first brand and business opportunity for young
people, which included introducing the business to senior global executives at annual Worldwide Management Conference.
• Developed external communications plan for launch of company's first Latina consumer outreach initiative, which included ethnography, media
relations, and introduction to sales force of 600,000+ at national event.
• Spearheaded regional crisis management and messaging, coordinating with senior management, affected personnel, and the media.
• Ghostwrote executive speeches, letters, and announcements for dissemination in various venues, including intranet, publications, community
appearances, and conferences.
• Led regional internal communications and media relations efforts supporting launch of product lines from celebrity sports and fitness
spokespeople.
• Led regional philanthropic efforts, working in collaboration with the Avon Foundation executives to develop community partnerships, plan,
execute, and publicize events.
• Awarded the President's Award, Avon North America's highest honor, for work in creating an internal sales training and recruiting publication.
Public Relations
• Collaborated cross-functionally with other teams, including marketing, promotions, and legal, to develop press materials like releases,
corporate fact sheets, and pitch letters.
• Created the pitch that resulted in the biggest media placement in company history, placing a story in a national magazine with a readership of
68 million.
• Managed a team in developing and executing an international press conference with company CEO, president of philanthropic arm of
company, and celebrity spokesperson to announce community service partnership. Event attracted major national and regional print and
broadcast media from the US, Mexico, and Puerto Rico.
• Wrote press releases and pitches that successfully and consistently earned the company national, regional, and local media coverage. Media
coverage increased every year for past five years, including an increase of 137% over prior year in 2004.
• Spearheaded effort to build a worldwide coalition of public relations professionals in 139 countries in order to ensure consistency of corporate
messages globally.
• Served as corporate spokesperson to media, community, investor, university, and government bodies.
• Supervised public relations agency in developing and executing media outreach.
• Created reporting system to analyze effectiveness of campaigns and report the findings to executive management teams on behalf of the
department.
HOWROYD GROUP OF COMPANIES 1997 to 1999
Director of Corporate Communications
Direct report to CEO and Vice President of Marketing.
Managed all aspects of internal and external communications for multiple OBUs of North American business services company, including various
specialized placement firms, payroll & tax filing services, career training center, distance learning center, and travel agency.
Marketing/Executive/Internal Communications
• Led redesign of employee newsletter, reaching 5,000 sales and administrative professionals in the US and Canada, including the hiring and
managing of creative staff.
• Ghostwrote all internal and external communications for CEO, including monthly employee address, industry speeches and articles for various
business press.
• Created advertisements, direct mail, and white papers in support of corporate objectives.
• Wrote various B2B and B2C marketing collateral, including sell sheets, brochures, recruiting material, and direct mail.
• Created video production department to produce broadcast-quality training videos and press materials, overseeing budgeting, sourcing, and
staffing.
• Wrote award-winning nomination essays that resulted in company owner being named
Ernst & Young's Entrepreneur of the Year.
• Inducted into the President's Select Circle, one of the company's highest honors, in recognition of the added value communications strategies
brought to the organization.
Public Relations
• Generated more than 100 million media impressions in less than two years in media outlets such as Entrepreneur Magazine, Reuters, Knight-
Ridder and AP news wires, Lifetime Television, and CNN.
• Provided media counsel to senior executives, sales, and administrative staff across North America.
• Served as corporate spokesperson to media, community, business and trade associations.
OTHER EXPERIENCE:
CNN (Atlanta & Los Angeles bureaus) 1992 - 1997
Archivist/Field Producer/Desk Assistant
Part time field producer and desk assistant in addition to full time duties as archivist for international cable news network. Managed video crews
in gathering elements for news packages, including interviewing story principals, taping, and cataloguing footage. Wrote and produced stories
for all Turner-owned networks, including CNN, CNNI, Showbiz Today, and Turner Entertainment Network.
CITY OF LOS ANGELES 2000
Media Liaison (volunteer)
Represented the city to media from around the world during Democratic National Convention, serving as liaison among media, governmental
bodies, and celebrity attendants.
BSS EARLY CHILDHOOD CENTER 2005 – 2007
Managing Editor of School Publications (volunteer)
Oversee creation of various school publications, managing teams of graphic designers, writers, and administrative staff.
HOBBIES & INTERESTS
Tennis, competitive sports, camping, hiking, reading, and music. Beginning guitarist with a flair for Pretenders, John Denver and Eagles tunes.
Reply
Recent Grad Excited to Apply Public Relations Experiences to the Test
by Jennifer Hernandez on Mon 04 Jun 2007 01:32 PM EDT | Profile | Permanent Link
JENNIFER HERNANDEZ
142 S. ALLEN ST., #304
STATE COLLEGE, PA 16801
PHONE: 956-466-0675
E-MAIL: JHERNANDEZ.01@GMAIL.COM
EDUCATION:
The Pennsylvania State University
Bachelor of Arts, Advertising-Public Relations
Minor in Business
SKILLS:
* Instruction in Microsoft Office (Word, Excel, PowerPoint, FrontPage, Publisher), Adobe
Photoshop CS2, Photo Mechanic, Quark XPress, Macromedia Dreamweaver
* Experienced in both Macintosh OS X and Windows XP operating systems
* Skilled in photography and complex SLR cameras (Nikon D70)
* Fluent in Spanish
EXPERIENCE:
Dick Jones Communications State College, PA Present
Assistant Account Executive
* Collaborate with account executives, writing feature stories and pitch letters for national
newspapers, trade publications and magazines which led to 409 documented scores in national
media for the month of April
* Conduct interviews with field experts and public information officers for over 19 clients
* Internet and database research
The Centre Daily Times State College, PA Present
Freelance Writer
* Contribute monthly articles for Weekender & More, the Out & About and On Centre sections of
The Centre Daily Times in the arts, entertainment, and community events arenas
* Circulation: 25,395 (daily), 31,615 (Sunday)
Penn State Undergraduate Admissions University Park, PA Present
Feature Writer
* Write feature stories for the Penn State Undergraduate Admissions website
* Devise innovative recruitment efforts for the 2007-2008 and 2008-2009 academic school years
* Teach and participate in professional development seminars in marketing, web writing and
recruitment
Atwood & Associates State College, PA Spring 2007
Assistant Account Executive
* Client: American Foundation for Suicide Prevention (AFSP)
* Planned and drafted client materials; marketed first Out of the Darkness Walk in State College
* Responsible for web design and maintenance
* Assisted in budgeting and billing
Live Nation Houston, TX Summer 2006
Marketing Intern
* Arranged press conferences between musical artists and the media
* Organized promotional events with radio stations, local business and concert venues leading
Houston to be the 2nd most profitable and popular concert market in the world (Summer 2006)
* Experienced in media planning and media buying; maintained databases; invoicing
* Asked to spearhead sponsorship events due to previous promotional events success
Shaver's Creek Environment Center State College, PA Spring 2006
Student Project Leader
* Led a student-run public relations campaign for the 17th Annual Birding Cup
* Compiled publicity information to create print materials for mass distribution
* Campaign adopted by Shaver?s Creek marketing team for use
ACADEMIC
HONORS:
* Bunton-Waller Fellowship (four-year scholar)
* AT&T Citizen?s Foundation Scholarship (four-year scholar)
AFFILIATIONS:
* Penn State Alumni Association
* Lion Ambassador Alumni Interest Group (LAAIG)
Reply
Re: Post Your Resume
by Peter on Mon 04 Jun 2007 02:26 PM EDT | Profile | Permanent Link
Peter Schwarzer
12512 Kuhl Road
Silver Spring, Maryland 20902
301-933-1345
peter.schwarzer@gmail.com
Professional Experience
Since 2004 - Consultant
• Created marketing/business development infrastructure and implemented CRM that introduced a newcomer GIS company to highly
consolidated market with a handful of global players
• Developed key international relationship and partnership agreements with other companies resulting in combined bids for multi-million dollar
projects
• Provided market feedback to the company leadership regarding global competitive offerings, SWOT, prospect needs and generated product
development and branding ideas
• Developed and executed strategies for high end technology lead generation, sales, pricing, and all other matters related to revenue
generation
• Ensured sales offerings were closely coordinated and in alignment with internal product offerings
• Revamped the company's web site
• Created collateral (web content, print, email, brochures, newsletter, press releases, pitch letters, SEO and Google AdWords related material)
• Advised the corporate relations department about website revisions and how to use it as online marketing/communications tool (incl.
budgeting) liaising with director level staff
• Supported Knowledge Management project team by providing content for its intranet in form of financial statistics from a wide range of
sources
• Designed and built statistics database to track economic, financial and development issues
2000 - 2004 Marketing/Communications Manager, The Globalist, Washington, DC
• Strategized with marketing team identifying market drivers and marketing targets
• Planned and implemented marketing strategies by building relations with global businesses and international ministries researching company
and industry trends
• Supervised 4 junior editors overseeing production/development of knowledge products for corporate intranets and foreign governments
• Identified clients' needs liaising with C and director level staff as well as foreign government representatives
• Strengthened international communication initiatives initiating and sustaining relations with journalists/editors in Washington, D.C. and
worldwide
• Successfully positioned The Globalist (120,000 monthly readership) as a voice in leading dailies in Asia (7), Africa (5) and Europe (10)
1998 Researcher, Imperial War Museum, London
• Successfully broadened network for the museum conducting research trip to Germany and located exhibition items at memorial sites, archives
and museums for the holocaust exhibition
• Interviewed representatives from regional governments, museums, official institutions and private collectors all over Germany and successfully
negotiated preliminary agreements on loans
• Provided support and counseling for holocaust survivors who visited the exhibition
1997 Analyst, Friedrich Naumann Foundation, Singapore
• Maintained communication channels between the country offices and the German headquarters
• Consolidated information on country offices into one web-based document
• Proofread and edited newsletter
• Conducted research on political and economic impact of the economic crisis of 1997 on member states of Association of South East Asian
Nations (ASEAN)
• Developed and wrote reports, speeches, analytical and background memoranda on ASEAN and the political and economic developments of
the Southeast Asian region
1996 Intern, Holocaust Museum Washington, DC
• Improved the organization and cataloguing of parts of the collections by filing documents and original material
• Supported visiting researchers by guiding them through the archives, translating documents and suggesting where to look for material relevant
to their projects
Education
2006 Johns Hopkins Business School
MBA (GPA 3.52)
1997 Cologne University, Germany
MA History/English
Technical Skills: Microsoft Office, Adobe Photoshop, Dreamweaver, Powerpoint
Language: German (native), English, French (working knowledge)
Reply
Re: Post Your Resume
by jburnsjeb on Mon 04 Jun 2007 02:56 PM EDT | Profile | Permanent Link
James E. (Jim) Burns Tel. No.: 703-591-2192
4144 Fountainside Lane
Unit 301
Fairfax, Virginia 22030-7439
E-mail:jburnsjeb@aol.com
PROFESSIONAL SUMMARY:
WORK EXPERIENCE:
Rep. Mac Collins (R-Georgia), U.S. House of Representatives, Washington, D.C. Press Secretary 2003-2005
Wrote news releases, talking points for speeches, op-ed pieces and media advisories for the Congressman in his Capitol Hill office. Scheduled
media interviews for the Congressman in Washington and in Georgia. Updated Website with latest press releases and photos.
CNSNews.com Washington, D.C.
Senior Staff Writer 1999-2003
Covered and wrote stories about news occurring on Capitol Hill, Foreign Policy, Guns and Labor issues for on-line news service. Covered Elian
Gonzalez case in Miami. Covered NRA conventions in 2000, 2001 and 2002.
United Press International Washington, D.C.
Capitol Hill Correspondent 1997-1999
Covered House of Representatives for UPI radio network and wire service. Supervised assignment desk and covered general news assignments
when Congress wasn't in session. Covered President Bill Clinton's impeachment trial and events leading up to it. Covered Princess Diana's
funeral in London.
Standard News Radio Network Washington, D.C.
News Editor-Producer 1993-1997
Wrote stories for hourly newscasts. Conducted interviews with members of Congress and other leading newsmakers around the country.
Coordinated story line-ups with news anchors for hourly newscasts. Wrote hourly news summaries for Zap News wire service.
EDUCATION: B.A., Journalism, University of Central Florida
A.A., Government, Mitchell College.
jburnsjeb
RELATED EXPERIENCE:
Wrote book review on "Fidel: Hollywood's Favorite Tyrant" by Humberto Fontova for Human Events, a leading national conservative weekly.
Review was posted on-line and in the print edition on April 18, 2005.
Worked as a financial services agent for the American Red Cross aiding Hurricane Katrina and Rita victims in ARC's Washington office in 2005.
Reply
Communications Pro
by Lorraine Gorski on Mon 04 Jun 2007 03:47 PM EDT | Profile | Permanent Link
Lorraine A. Gorski
26 Selma Blvd.
Randolph, N.J. 07869
(973) 584-7372
SUMMARY
A results-oriented corporate communication professional with more than 15 years of experience meeting communication objectives while
anticipating challenges, prioritizing projects, building relationships, and fulfilling company vision. Also, a passionate and skilled writer and
editor.
EMPLOYMENT ACCOMPLISHMENTS
GRADUATE STUDENT & FREELANCE WRITER, Randolph, N.J. 2005 – Present
Providing writing and editorial services while attending Fairleigh Dickinson University to earn a master's degree in corporate communication.
• Write media releases for Weichert Realtors.
• Write articles, white papers and promotional pieces for the information technology division of Johnson & Johnson.
• Develop magazine articles on nursing-related subjects for Nursing Spectrum.
A.M. BEST CO., Oldwick, N.J. 1999 – 2005
Associate Editor, BestWeek and Best's Review
• Researched and wrote feature articles on insurance topics for Best's Review magazine.
• Managed a monthly column for Best's Review¸ including working with media professionals pitching story ideas.
• Managed the editorial process for insurance-focused analytical reports and statistical studies based on proprietary data and analysis for
publication in weekly newsletter, BestWeek.
MARKETING/PUBLIC RELATIONS CONSULTANT, Hightstown, N.J. 1998 – 2000
Developed comprehensive marketing materials on a project basis for more than 10 clients, including:
• Acted as interim director of marketing for American Repertory Ballet Company. Handled all communication functions from media relations to
promotions
• Motion analysis Web pages for Sarnoff Corp.; provided new business development services.
• Twelve feature/profile articles for Thomas Edison State College's alumni newsletter.
PRUDENTIAL INVESTMENTS RETIREMENT SERVICES, Newark, N.J. 1996 –1998
Communications Manager
Developed comprehensive education and marketing strategies for six Gallagher Benefit Services clients with plan assets of $500 million, and a
$150,000 marketing budget.
• Initiated, wrote and implemented cost-effective education brochures for Nassau County. Sales costs were reduced 65% per unqualified
contact, sales were projected to increase 20%, and plan assets were projected to increase to $50 million.
• Initiated, developed and launched education materials for new mutual fund options Mount Sinai Medical Center, resulting in 150 new
enrollments and a 30% increase in overall plan assets.
OPINION RESEARCH CORP., Princeton, N.J. 1995 – 1997
Communications Associate Manager
Initiated and implemented corporate marketing strategies to promote the firm's services and capabilities.
• Created a Speakers' Bureau resulting in three engagements: keynote address for the American Institute of Banking; presentation to the
Marketing Research Association; and the initial development of an American Management Association two-day course in Customer Loyalty.
COACH LEATHERWARE, New York, N.Y. 1992 –1994
Product Development Associate
Liaison between Vice President, direct reports, suppliers and other departments involved in new product development.
• Managed the quarterly new product introduction process.
• Established and maintained an employee sample sale program earning an average of $12,000, 5% over estimates.
• Participated in execution of annual Store Manager fashion show (Scottsdale, AZ).
MFG SYSTEMS, Somerset, N.J. 1990 - 1992
Assistant Marketing Manager
Managed the strategic marketing program for software-consulting firm. Budget totaled $50,000.
• Developed and managed the first strategic marketing plan with a focused, consistent message.
• Initiated and developed a trade show program including booth design, show selection, staffing and follow-up for 12 exhibitions, returning an
average of 250 leads.
• Initiated and managed the Public Relations function. Developed press releases, story ideas, and media relationships. Handled spokesperson
responsibilities. Resulted in increased coverage for the firm and one "placed" article in Digital News.
EDUCATION
Master of Arts in Organizational and Corporate Communication from Fairleigh Dickinson University, Madison, N.J.
Thesis Project: Claude Shannon's Mathematical Theory of Information: A Misapplication to Marketing Communication
B.S.B.A. / Marketing
Thomas Edison State College, Trenton, N.J.
AFFILIATIONS
International Association of Business Communicators/NJ Student Chapter, Past Vice President of Programs
Business Marketing Association – NJ Chapter, Past Vice President of Publicity
Fairleigh Dickinson University's MA in Corporate & Organizational Communication Program, Advisory Board Member
Reply
Experienced Comms Mgr
by Desiree on Mon 04 Jun 2007 03:53 PM EDT | Profile | Permanent Link
DESIRÉE AQUINO
dlaquino@hotmail.com
C: 415-652-2115
W: 510-608-5160
COMMUNICATIONS MANAGER
Public Relations; Nonprofit and Corporate Communications
Skilled professional with over nine years marketing experience in a variety of industries. Branding, consumer-targeted communication and
company launch experience includes self-owned business. Achievements based on a combination of management and organizational skills,
exceptional writing ability, successful event creation and follow-through, and creative marketing strategy.
Areas of Strength:
• Internal Communications • Grassroots Marketing
• Project Management • Event Management
• Community Relations • Admin/Design/Database Programs
Entrepreneur • B2B/B2C • Strategic Planning • Graphic Design
PROFESSIONAL EXPERIENCE
NORTHERN CALIFORNIA CANCER CENTER, Fremont, CA
Present
Regional cancer research nonprofit organization
COMMUNICATIONS MANAGER
Manage overall communications strategy and materials, supervise MIS staff on web development, provide communications and marketing
direction for all departments. Handle media relations, serve as public spokesperson and create and manage communications budget.
• Provided critical support for $200,000 increase in contributions over previous fiscal year.
• Wrote three-year marketing communications strategic plan and crisis communications plan.
• Initiated monthly internal communications vehicle from CEO.
• Garner media coverage (local, national and international) for research work, establish and maintain relationships with members of the media.
• Lead creation of annual report, quarterly newsletter and organization brochures, including content creation, external vendor supervision, and
mailing.
• Develop and lead website and intranet re-design, including evaluating and choosing website provider, developing web navigation and tools,
and creating content.
• Lead branding efforts, including re-design of all external communications pieces.
• Write executive management communications, including letters from the CEO, CSO and other team members.
• Interact with various communications audiences, including Board of Trustees, local legislators, corporate and nonprofit representatives to raise
the visibility of the organization and assist with donor cultivation.
SAVE THE BAY, Oakland, CA
2005-2006
Environmental nonprofit organization
COMMUNICATIONS MANAGER
Developed and implemented long-term communications strategy for the organization along with assisting in creation of annual organizational
workplan. Served as spokesperson and media manager. Proactively placed story ideas and pitched to media, wrote press releases, fact sheets,
pitch letters and other communications materials, cultivated and developed relationships with media contacts. Collaborated with Development
Director and executive management to meet fundraising/sponsorship goals. Oversaw website development and supervised Communications
Associate/Webmaster. Wrote and/or edited external communications to all audiences, managed communications budget, supported
development/fundraising opportunities through promotions, strategic partnerships and high-profile events.
• Consistently obtained media coverage for organization programs and projects in local, regional and national television, radio and print media.
• Effectively expanded outreach to new audiences through progressive media partnerships and sponsorships.
• Provided visibility and brand recognition through creative marketing, including advertising, viral marketing, public relations.
• Worked directly with executive and policy directors on organizational strategy, budget development and staff time allocation.
• Branded organization through consistent marketing, outreach and material development.
• Planned and executed graphic design projects and oversaw external marketing/pr/graphic design vendors.
PINK STRIPES, San Francisco, CA
2003 - Present
Privately-held women's retail boutique
FORMER PARTNER/CURRENT MARKETING & PR CONSULTANT
Manage marketing/pr (including branding and positioning) through press releases, story pitches, media placement and ongoing media contact.
• Achieved profitability within first year in business through successful branding/pr efforts.
• Garnered national media coverage in Ambush Makeover, a Fox network TV show, Instyle and Lucky, shopping magazines targeting women,
Audrey, lifestyle magazine targeting Asian American women.
• Obtained local media coverage in Where - San Francisco, tourist magazine, San Francisco Chronicle and San Jose Mercury News daily
newspapers, SF Weekly and San Francisco Bay Guardian weekly papers, Papercity, fashion quarterly, sfstation.com, city guide website.
• Initiated monthly events that consistently increased store sales.
• Wrote business plan, website content and promotional materials.
NEW UNITED MOTOR MANUFACTURING, Fremont, CA
2000 – 2003
Toyota and GM-owned auto manufacturer
COMMUNITY RELATIONS SPECIALIST
Responsibilities included internal and external communications, vehicle product launches, executive speechwriting, meeting management,
graphic design and directing community service projects and employee motivational programs in a fast-paced, results-oriented environment.
Worked with United Auto Workers union team members and leaders.
• Editor-in-chief, quarterly magazine and weekly newsletter, including interviews, writing, layout, distribution.
• Graphic design and layout of yearly calendar, internal logos, ads, recruitment materials.
• Defined corporate message through collaboration with company president and executive staff on a regular basis.
• Successfully coordinated company-wide meetings for 5,100+ person workforce to reinforce corporate message.
• Managed community service grant program, company-wide contests and team member/management meetings.
• Wrote website content.
• Served on Alameda County Library Foundation Board of Directors and publicity committee.
• Trained, managed and motivated volunteers.
EDUCATION
Mission College, Santa Clara, CA. Certification, Graphic Design (2000)
UCLA, Los Angeles. BA, English (1995)
UCLA, Los Angeles. Specialization, Asian American Studies (1995)
Reply
Re: Post Your Resume
by Tammy Russo on Mon 04 Jun 2007 05:35 PM EDT | Profile | Permanent Link
TAMMY RUSSO
2014 West Homer Street, Chicago, IL 60647 773/505-5951 tammy_russo@hotmail.com
________________________________________
ACCOMPLISHMENTS
• Directed promotional medical education activities supporting sanofi-aventis oncology.
• Managed multi-million dollar programs supporting AstraZeneca's breast cancer portfolio.
• Directed national celebrity-based, award-winning awareness campaign on pain management which garnered 125 million impressions and
15,000 leads in the first six months—600 percent ROI.
• Managed U.S. PR launch of Celebrex. Multi-faceted, award-winning program included writing and editing press materials, high-impact media
relations, strategic partnerships, trade show support, video news releases, and satellite media tours.
HEALTHCARE EXPERIENCE
MAVRICK COMMUNICATIONS (July '06 – present) CHICAGO
Consulting focusing on strategic public relations planning, advocacy relations, business development, promotional medical education and writing.
Clients include agencies, pharma and corporations,
DISCOVERY CHICAGO (April '05 – July '06) CHICAGO
Vice President, Group Account Director
• Managed medical education staff of six, representing $2 million fee.
• Directed cross functional projects supporting new CNS products (anxiety/depression).
• Developed forecasting, project and team budget analyses, resource allocation and staff.
BURSON-MARSTELLER (Feb '04 – April '05)
Director, Healthcare CHICAGO
• PR and advocacy support for FDA hearings on controversial breast implants and OTC switch.
• Directed award-winning public outreach programs in event marketing, media outreach, and field integration. Led staff, including recruitment,
development, budget projections/reconciliation.
• Successfully solicited new business opportunities, including organic growth from existing clients.
GCI GROUP (Feb '02 – June '03) CHICAGO
Group Vice President
• Managed healthcare group dedicated to pharmaceuticals, medical devices and diagnostics. Focus included cardiovascular, oncology,
neurology, pain management, gynecology and health and beauty for clients leading medical device manufacturer Medtronic, Abbott, and
L'Oreal.
• Coordinated reviews and training for team development. Projected staffing/revenue resources.
EDELMAN PUBLIC RELATIONS WORLDWIDE (Nov '00 – Feb '02; April '86 - Jan '88) CHICAGO
Vice President; Account Executive
• Supervised team of 25 professionals supporting Pharmacia Oncology's therapeutics portfolio.
• Provided strategic counsel on corporate positioning programs to seed key markets.
• Directed drug milestone communications strategy and implementation, including crisis; clinical trial data announcements, collaboration with
investigators, investigational sites, patient advocate organizations; national and grassroots public relations campaigns; clinical trial recruitment.
SEARLE (October '98 – October '00) SKOKIE, IL
Senior Manager, Public Affairs
• Directed and executed arthritis educational campaigns. Initiatives included award-winning video news releases, press kits, media outreach,
medical publications and trade show support.
• Managed and produced five-part public education video/TV series. Project included coordinating strategic alliances to generate goodwill with
gatekeepers.
• Directed corporate strategy for oncology, CV, hypnotic and women's health. Managed agency and strategic alliances, coordinated promotion of
medical congress programs and publications.
TAMMY RUSSO Page 2
(773) 505-5951
PROFESSIONAL EXPERIENCE
WHEATLEY BLAIR, INC. (June '97 - July '98) CHICAGO
• DAP - Managed consumer and trade home repair product introductions: SMTs/trade show efforts.
• Labatt - Directed client relations, writing, media relations and production for Rolling Rock.
• First Alert - Managed public education campaign to revitalize mature smoke alarm category.
• New Business - Solicited and won clothing manufacturer and Internet marketing agency business.
GOLIN/HARRIS COMMUNICATIONS (March '96 - June '97) CHICAGO
Account Group Supervisor
• Energizer - Supervised product introductions, education campaigns, strategic planning and continuity marketing. Managed staff of seven,
resource forecasting and analysis.
• Uncle Ben's Rice - Solicited, won and managed consumer/trade account. Planned and executed special events, news bureau and strategic
alliances to reach multiple customer bases.
• Ralston Purina - Directed integrated promotional contest and high-profile charity event.
• Florida Department of Citrus - Managed nine-market March of Dimes education campaign. Directed media relations and special events with
nutrition-health message.
WILLIAMS ELECTRONICS GAMES (September '94 - May '95) CHICAGO
Marketing Manager
• Directed integrated publicity, promotions, advertising and trade show support for world's largest producer of pinball and video games.
• Supervised advertising agency and direct report in product introductions, research, analysis, sales communications and design consultation.
• Entire consumer marketing department downsized in corporate restructuring.
FRANKEL & COMPANY (April '92 - September '94; Jan. '88 - June '89) CHICAGO
Senior Account Executive; Assistant Account Executive
• McDonald's - Conceived, executed and analyzed integrated communications/marketing for publications, education, field, public and customer
relations programs, conventions and meetings. Leaps & Bounds - Conducted market research and events to introduce indoor play centers,
including charity overlay and media relations.
• America's Talking - Coordinated integrated national contest. Planned and executed 10-market, award-winning special event/publicity tour for
national cable network kickoff.
• Nickelodeon - Directed 15-market interactive satellite cross-promotion and media relations.
AMERICAN BAR ASSOCIATION (September '90 - April '92) CHICAGO
Media Coordinator
• Produced, edited, marketed award-winning education videos and brochures on Bill of Rights.
• Conceived and executed educational programs for national media conferences.
EDUCATION
NORTHWESTERN UNIVERSITY Medill School of Journalism, MS (June, '90) EVANSTON, IL NATIONAL HIGH SCHOOL INSTITUTE, Broadcast
Journalism Instructor
MEDILL NEWS SERVICE, Graduate Student Reporter WASHINGTON, D.C.
NORTHWESTERN UNIVERSITY, BS, Communications (June, '85) EVANSTON, IL
Reply
Re: Post Your Resume
by Tim Andrews on Mon 04 Jun 2007 06:21 PM EDT | Profile | Permanent Link
TIMOTHY W. ANDREWS
100 Mayfair Lane
Williamsburg, Virginia
23188
Phone: 757.259.1484
E-mail: timandrewspr@yahoo.com
SUMMARY OF QUALIFICATIONS
Award-winning corporate communications and marketing leader with 20 years of senior management experience in public relations, media
relations, network news, journalism, employee communications, international and community relations.
Consistent success working in high-profile corporate, government and non-profit settings.
Key strengths: strategic planning, brand integration, creative problem solving, issues management, crisis communications, public speaking and
writing.
PROFESSIONAL EXPERIENCE
ANDREWS CREATIVE WORLDWIDE, LLC. Williamsburg, VA
2005-Present
President
Own and manage multi-disciplinary public relations and marketing agency, specializing in strategic planning, corporate and employee
communications, messaging, writing and media relations for innovative, leading-edge companies, travel/tourism industry, non-profits,
educational institutions, museums and environmental organizations.
Recent projects include serving as the acting, on-site Vice President for External Affairs and Director of Communications for a major national
organization.
• Andrews Creative draws from a network of communications experts from New York and Washington, D.C., to Paris, France.
• Agency capabilities include branding, change management, community relations, web and multi-media communications.
THE COLONIAL WILLIAMSBURG FOUNDATION Williamsburg, VA
1997-2005
Director of Public Relations
Responsible for public and media relations for nation's largest living history museum. Coordinated external and internal communications for
301-acre historic area, 4 museums, 5 hotels, 12 restaurants, retail shops, national licensing program, 3 golf courses and 3,300 employees.
Recipient of more than 30 major awards. See addendum.
• Managed strategic communications, media relations, messaging and employee communications for all business and non-profit areas of $200
million operation. Served as institution's chief media spokesman and speechwriter. Oversaw 12 employees and multi-million dollar budget.
Responsibilities included: press releases; story placement; news conferences; public speaking; media analysis and measurement; editorial
writing; news video production; and outside news and public relations agencies (Edelman, Ketchum, Hill & Knowlton, Powell Tate, Bacon's,
BurrellesLuce, U.S. Newswire, etc.).
• Planned and implemented comprehensive public relations campaign for $200 million renovation of historic Williamsburg Inn, Williamsburg
Lodge, visitor center and main hospitality facilities. Coordinated external and internal communications programs for major organizational
restructuring, three CEO transitions, and $500 million fund-raising campaign.
• Chaired the Foundation's 300th Anniversary Committee for the City of Williamsburg's Tricentennial. Coordinated public relations for Colonial
Williamsburg's participation in Jamestown 2007, the national commemoration of America's first permanent English settlement.
Coordinated internal and external communications for Colonial Williamsburg's 75th Anniversary, which earned the IABC Gold Quill Award as the
nation's best media relations campaign of the year.
Executed Colonial Williamsburg's nationally-recognized July 4 surveys of Americans' knowledge of U.S. history. In one year, survey garnered
more than 20 public relations awards, including the PRSA Silver Anvil Award of Excellence.
• Published and edited Colonial Williamsburg's weekly print and online employee newspaper; quarterly newsletter for retirees; and the
Foundation's annual report.
Received awards for re-design of employee newspaper and for several annual reports. Published the Foundation's monthly four-color
magazine. Served on the editorial boards of all above publications.
• Within first year on job, Colonial Williamsburg had its largest one-year ticket increase in 10 years.
Publicity reached 560-million people, a 30% increase, with continued increases in subsequent years.
Highlights of tenure included on-site coordination, with actor Tom Hanks, of HBO documentary on John Adams; and publicity for VIP events such
as Chinese President Jiang Zemin's visit, special U.S Congressional sessions, and joint sessions of Virginia's General Assembly.
• Other highlights included: ABC News/Time Magazine health summit; an entire, on-site broadcast of ABC World News Tonight With Peter
Jennings; major features in The New York Times, USA Today, Washington Post (25 articles in one year), Washington Times, Associated Press,
Christian Science Monitor, Los Angeles Times, Chicago Tribune, Boston Globe and People Magazine; published submissions in Wall Street
Journal, Washington Post and USA Today; interviews with all above major media as well as (live) on ABC News, CNN, Fox TV, AP Radio and CBS
Radio. Secured additional broadcast features on NBC's Today Show, ABC's Good Morning America and CBS' The Late Show With David
Letterman.
GREENPEACE
Washington, DC
1994-1997
Media Director/Chief Press Officer
Responsible for U.S. media coverage for world's largest environmental organization. As chief spokesman, gave interviews, directed media for 13
U.S. offices and coordinated internal, external communications with 30 global offices. Represented Greenpeace on televised panels and in U.S.
lectures.
Interviewed by CBS, NBC, CNN, The New York Times, Washington Post and AP. Bylined newspaper submissions published nationwide, including
Wall Street Journal. Key official quoted in Time Magazine profile. Hired to strengthen Greenpeace brand, delivered record press in first year:
2,600 articles; 10,000 TV reports (major feature on ABC World News Tonight); and 100,000 radio stories.
Spearheaded high-profile media campaigns related to nuclear testing, overfishing and toxic waste. Helped coordinate events featuring
celebrities such as Pierce Brosnan, Johnny Depp and Kate Moss. Helped launch and edit Greenpeace Quarterly magazine. Supervised
communications division, staff of 12 and $1.1 million budget.
STANDARDNEWS NETWORK
Washington, DC
1992-1994
Assistant Managing Editor
Recruited from NBC Radio to start this national radio network and wire service. Managed all daily news coverage. Supervised anchors,
producers, correspondents and international stringers.
Produced, wrote and edited broadcast and wire material. Was White House network pool producer for President Clinton's Oval Office address.
Hired as Midday Editor and promoted to Assistant Senior Editor within nine months. Promoted to Assistant Managing Editor two months later.
Clients included ABC News, Reuters, Metro Traffic and Business Radio Network.
NBC RADIO NETWORK
Arlington, VA
1990-1992
Producer, News Editor & Correspondent
Produced and edited newscasts, morning shows, bulletins and live space shuttle launches for NBC Radio and Mutual Broadcasting.
Filed on-air reports. Responsible for 27 newscasts per shift, anchors and worldwide correspondents. Produced Special Reports during Persian
Gulf War and Soviet collapse. Wrote stories, conducted interviews and produced broadcast reports.
Interviewees included celebrities, sports stars, White House officials and state governors. Senior Producer for Jim Bohannon's Mutual morning
show "America in the Morning" and NBC's popular morning show, "First Light." Wrote and anchored Newslines for NBC and Mutual stations
nationwide.
VOICE OF AMERICA Washington, DC
1987-1990
Writer, Editor & Anchor
Hired as News Assistant, promoted to Writer, Editor, then International Radio Broadcaster. Anchored, wrote and produced news and sports
shows broadcast to Europe, Asia, Africa, Middle East and the Caribbean. Worked as News, Assignment and Copy Editors, as well as field
reporter.
Stationed on East Asia Desk during the Tiananmen Square uprisings. Staffed East Europe Desk during collapse of Berlin Wall and Europe's East
Bloc.
VIDEO MONITORING SERVICES OF AMERICA Washington, DC
1987
Manager
Responsible for monitoring and editing ABC, NBC, CBS, PBS and National Public Radio news shows for marketable audio and video segments.
Coordinated 15 national branch offices. Supervised sales team and video edit staff.
MACNEIL/LEHRER NEWSHOUR Arlington, VA
1987
Capitol Hill Assistant
As part of internship during Iran-Contra hearings, compiled features, researched, edited stories, assembled scripts on deadline, covered news
conferences and hosted VIP guests, including U.S Presidents.
EDUCATION & FOREIGN STUDIES
UNIVERSITY OF NEW HAMPSHIRE
Durham, NH
Bachelor of Arts, cum laude
Major: English, with Honors.
Minors: Economics and Architecture.
Member: Mortar Board national honor society (admissions committee); Pi Gamma Mu honor society; SAE fraternity.
CAMBRIDGE UNIVERSITY Cambridge, ENGLAND
Exclusive overseas academic program focusing on English literature, British history and Shakespeare.
AMERICAN INSTITUTE FOR FOREIGN STUDY Florence, ITALY
Competitive foreign language program focusing on art history, European economics and international relations.
FERRANTI OFFSHORE SYSTEMS, LTD.
Aberdeen, SCOTLAND
University foreign research program focusing on global marketing, undersea exploration and marine technology.
----------------
Addendum to Resume'
----------------
PROFESSIONAL AWARDS
Public Relations Society of America (PRSA):
• Silver Anvil Award of Excellence (Marketing Communications)
• Bronze Anvil Award of Commendation (Media Relations)
• Thoth Award (Press Kits/Media Kits)
• Thoth Award (Videos)
• Thoth Award (Marketing Communications)
• Best in Maryland Award (Video News Release [VNR])
• Best In Maryland Award (Media Relations)
• Best in Maryland Award (Story Placement)
• Best in Maryland Award (Marketing Communications)
International Association of Business Communicators (IABC):
• Gold Quill Award (Best Media Relations Campaign of the Year)
• Silver Inkwell Best of the Best Award (Educational Communications Campaign)
• Silver Inkwell Award of Excellence (VNR)
• Silver Inkwell Award of Excellence (TV News Features)
• Silver Inkwell Award of Excellence (Media Relations Campaign)
• Silver Inkwell Award of Excellence (Educational Campaign)
• Winners Circle Award (Total Communications Program)
• Best in Virginia Award (Media Relations)
• Washington, D.C., Award of Merit (Newsletters)
Hospitality Sales and Marketing Association International (HSMAI):
• Golden Bell Award (Best VNR Placement of the Year)
• Silver Award (Online Media Placement)
• Bronze Award (Marketing Communications Program)
General Public Affairs Awards:
• National Bulldog Public Relations Award Grand Prize (Best Media Relations Campaign of the Year)
• National Bulldog Gold Award (Issue/Cause Advocacy)
• National Bulldog Gold Award (Public Service/Public Education)
• National Bulldog Gold Award (Travel, Hospitality & Destinations)
• National Clarion Award (Overall Public Relations Program)
• The Communicator: Crystal Award of Excellence (Overall Public Relations Campaign)
• The Communicator: Crystal Award of Excellence (Annual Report/Educational Institution)
• MarCom Creative International Awards, Platinum Award (Best Media Kit of the Year)
• MarCom Creative International Awards, Gold Award (Media Kit)
• CIPRA Creativity in Public Relations Award (Overall Public Relations Program)
• American Society of Professional Communicators Masters Communications Award (Annual Report)
INSTITUTIONAL AWARDS
Colonial Williamsburg:
• Southern Living Magazine - Readers' Choice Award: 1997, 1998, 1999, 2000, 2001, 2002, 2003
• Washingtonian Magazine - Readers' Choice Award: Favorite Historic Journey; Favorite Trip With Kids
• Family Fun Magazine - Favorite Living History Museum
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How to Post a Job on This Website
Your Job of the Week listing can be posted in the next issue (Monday morning), along with the other 50 to 100 job opportunities. The newsletter will then be posted here at www.nedsjotw.com. To submit a job, send the listing to lundquist989@cs.com. This is a free service.
If you want to immediately push your job listing-–by itself--out to the network of nearly 10,000 professional communicators, I can send it out as a “Can’t Wait” posting for $300 for highest impact and instant results. “Can’t Wait” postings are also posted here on this website, and can also be posted in the next newsletter for maximum exposure. This gives your posting the highest impact. Listings should include job title, organization or company, and a location. A brief description is optional, and a really long description is frowned upon. Include a link, contact info or specific instructions for a candidate to follow-up. If you are not already a member of this network, please subscribe by sending a blank email to JOTW-subscribe@topica.com. If you are submitting a job on behalf of your employer, I should remind you of the optional suggested policy that recommends you consider perhaps sending a company ball cap, shirt or coffee mug, maybe, perhaps. I’m thinking XL. Month Archive
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