The 2018 JOTW Communications Survey

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The 2018 JOTW Communications Survey
A survey of current trends among public relations, public
affairs and modern communica...

The “Job of the Week” network began as a simple experiment to build
a community of communication professionals that could ...

“Public relations is an approach, not series of tasks
to be done every day."
~ @frank_strong

Table of Contents
Executive summary
Top challenges
Selecting agencies
Firing agencies
Tactics and trends
Media relations
O...

Executive Summary
Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC conducted an online survey of JOTW
subs...

The top challenges facing communications

Budget, scope and proving value; the struggle is real.
The modern communicator, like public relations and public affairs p...

Corporate communications considerations in
choosing agencies

In-house shops need an extra pair of hands.
If an expanding scope of duties is among the top challenges, then it’s natural...

Why agencies get fired

The triangle of termination: cost, service quality and results
If corporate communications budgets are tight, it shows up ...

The rise and fall of trends and tactics in PR

The next few charts are *busy* but there’s no way around it. However,
these charts are also packed with information worth ...

Chart 1 of 2 for
Question #5
38%41%17%
1%
> 50% say
either
“more
important”
or “much
more
important”
3%

Chart 2 of 2 for
Question #5
15%27%37%15%5%
> 50% say
“about the
same”
Most votes
for “not
important”
or “less
important”

Note: For this question only, we removed
“not applicable” answers. Generally this
meant just 10 or less answers with the
e...

This data tells a story about content marketing and thought leadership
Storytelling, content marketing and thought leaders...

Media relations is getting harder

Fewer bona fide journalists charged with producing more stories
The break out of this question yields a stark comparison: ...

Organic social media is getting harder

The future of social media is a path paved in payment
The data on organic social media – which like media relations is ear...

Dissenting opinions on measurement continue

PR measurement gets harder and easier at the same time
Precisely how to measure communications is a timeless debate and re...

The types of arrows in the PR quiver

Staple tools of PR pros
The tools communications professionals use tend to be the staples – web analytics and social media...

Budgets mostly flat with glimmers of hope

The same story for many; a mix of hope and concern for others
The majority of respondents (51%) predict their budget will ...

Are PR pros looking for a job?

Many PR pros are gainfully employed but open to opportunities
Nearly three-quarters of PR pros (74%) are gainfully employe...

What is one thing you wish you could get senior
leaders to understand about communications that
you don’t think they under...

For the final question of the survey, we asked respondents an optional open ended question and 126 of the 155 survey
taker...

In their own words (continued):
“Senior leaders are more comfortable with advertising - it is something they can control a...

Who took this survey?

Primarily experienced in-house professionals
The vast majority of survey responses – 70% – hail from in-house positions. J...

Survey methodology
The survey was a joint effort between Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC....

Behind the survey
About Ned’s JOTW
Ned Lundquist’s “Job of the Week” is a free email networking newsletter for professiona...

Still here?
Subscribe to the JOTW by sending an email to
lundquist989@cs.com

Looking for more? Here are some good reads:
Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What...

Sword and the Script Media, LLC
www.swordandthescript.com
“Effective communication is complicated:
Just because a message ...

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