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A JOTW “Can't Wait” job listing with AARP

Media Relations Manager – Health, AARP, Washington, D.C.

AARP is over 39 million members strong – with more joining us everyday – and we're the “most powerful grassroots organization” around according to Fortune magazine.

We are seeking a professional who will develop and implement innovative international, national and state media strategies and campaigns that contribute to a well-defined media presence on AARP’s strategic priorities.

Responsibilities:

• Generate positive media coverage in new and creative ways, effectively curtailing negative press; and coordinate overall reputation/image among strategically designated audiences.

• Build and maintain collaborative working relationships between the state offices and Headquarters to ensure the Association’s strategic priorities around all communications activities are implemented in a very strategic manner in all state offices.

• Coordinate in a timely manner with Message and Content Management Group to develop accurate, concise strategic messages and statements that can be used by all levels of headquarters/Field staff and volunteers in a variety of external media and forums.

• Build relationships with media targets to ensure promotion of AARP’s strategic priorities.

• Responsible for media management for Executive and Board communications, crisis communication planning and management, strategic media planning and implementation for assigned issues areas (litigation, policy and legislative).

Requirements:

• Bachelor’s degree in Communications, Journalism, Public Relations or a related discipline.

• 5-7 years of experience as a media relations professional.

• Strong entrepreneurial skills, having been responsible for crafting and executing their own strategic plans for driving impact.

For more information and to apply, visit: http://www.aarp.org/aarp/human_resources/careers/ (see Integrated Communications). We are an Equal Opportunity Employer that values workplace diversity.

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