*** Here’s a JOTW “Can’t Wait” posting from Crowell & Moring LLP
Assistant Director, Marketing & Business Development, Crowell & Moring LLP, Washington, DC
One of Washington, DC’s best law firms, Crowell & Moring LLP seeks an experienced and talented Assistant Director, Marketing & Business Development for our Marketing & Business Development department. The Assistant Director is a key leader within the firm and is responsible for driving branding, marketing communications, marketing operations, and events in support of business development efforts across all offices. The Assistant Director supervises a team of marketing professionals to direct and implement strategies for brand development, web site development, customer relationship management systems, collateral development & advertising, vendor management, sponsorships, the departmental budget, and a robust events program.
Overview of Responsibilities:
• Serve as an integral part of the department’s leadership team to direct the communication of a clear, consistent and effective firm brand externally and internally.
• Manage the continuous improvement of the content and design of the firm’s website, including substantive editing as needed.
• Work with Events Manager to conceptualize and conduct industry and client events, and direct action plans for business development focused follow up.
• Working with internal staff and external consultants, manage the content development, production, and placement of all firm collateral, such as advertising and brochures.
• Oversee CRM and/or ERM implementation and list databases for marketing and business development efforts.
• Oversee sponsorship opportunities and other industry group relations.
• Manage external client alert program and all other branded items.
• Manage marketing vendors, including ad agency, print agency, promotional items merchants and others.
• Forecast, plan and budget annual and quarterly department expenditures, including departmental staffing.
• Possesses strong understanding of how the Marketing/Communications function supports business development and is able to prioritize opportunities as a result.
• Excellent communication skills, both verbal and written, and the ability to build effective internal and external stakeholder relationships.
• Strong competency in Microsoft Office (PowerPoint, Word, Excel). Familiarity with the Internet, databases and graphic design software is desired.
• Some travel required.
Required Experience:
• Bachelor’s degree in Marketing or related field.
• Minimum of seven (7) years of experience in marketing, communications and business development required.
• Experience conceptualizing and implementing branding campaigns and standards required.
• Possesses strong understanding of how the Marketing/Communications function supports business development and is able to prioritize opportunities as a result.
• Excellent communication skills, both verbal and written, and the ability to build effective internal and external stakeholder relationships.
• Strong competency in Microsoft Office (PowerPoint, Word, Excel). Familiarity with the Internet, databases and graphic design software is desired.
• Some travel required.
If you are interested in this opportunity or in exploring other available positions at the Firm, please visit http://www.crowell.com/careers to apply online.
Contact information:
Staff Recruiter
Crowell & Moring, LLP
1001 Pennsylvania Avenue, NW
Washington, DC 20004
opportunities@crowell.com
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