A JOTW “Can’t Wait” posting from Crowell & Moring LLP


*** Here’s a JOTW “Can’t Wait” posting from Crowell & Moring LLP

Assistant Director, Marketing & Business Development, Crowell & Moring LLP, Washington, DC

One of Washington, DC’s best law firms, Crowell & Moring LLP seeks an experienced and talented Assistant Director, Marketing & Business Development for our Marketing & Business Development department. The Assistant Director is a key leader within the firm and is responsible for driving branding, marketing communications, marketing operations, and events in support of business development efforts across all offices. The Assistant Director supervises a team of marketing professionals to direct and implement strategies for brand development, web site development, customer relationship management systems, collateral development & advertising, vendor management, sponsorships, the departmental budget, and a robust events program.

Overview of Responsibilities:

• Serve as an integral part of the department’s leadership team to direct the communication of a clear, consistent and effective firm brand externally and internally.

• Manage the continuous improvement of the content and design of the firm’s website, including substantive editing as needed.

• Work with Events Manager to conceptualize and conduct industry and client events, and direct action plans for business development focused follow up.

• Working with internal staff and external consultants, manage the content development, production, and placement of all firm collateral, such as advertising and brochures.

• Oversee CRM and/or ERM implementation and list databases for marketing and business development efforts.

• Oversee sponsorship opportunities and other industry group relations.

• Manage external client alert program and all other branded items.

• Manage marketing vendors, including ad agency, print agency, promotional items merchants and others.

• Forecast, plan and budget annual and quarterly department expenditures, including departmental staffing.

• Possesses strong understanding of how the Marketing/Communications function supports business development and is able to prioritize opportunities as a result.

• Excellent communication skills, both verbal and written, and the ability to build effective internal and external stakeholder relationships.

• Strong competency in Microsoft Office (PowerPoint, Word, Excel). Familiarity with the Internet, databases and graphic design software is desired.

• Some travel required.

Required Experience:

• Bachelor’s degree in Marketing or related field.

• Minimum of seven (7) years of experience in marketing, communications and business development required.

• Experience conceptualizing and implementing branding campaigns and standards required.

• Possesses strong understanding of how the Marketing/Communications function supports business development and is able to prioritize opportunities as a result.

• Excellent communication skills, both verbal and written, and the ability to build effective internal and external stakeholder relationships.

• Strong competency in Microsoft Office (PowerPoint, Word, Excel). Familiarity with the Internet, databases and graphic design software is desired.

• Some travel required.

If you are interested in this opportunity or in exploring other available positions at the Firm, please visit http://www.crowell.com/careers to apply online.

Contact information:

Staff Recruiter

Crowell & Moring, LLP

1001 Pennsylvania Avenue, NW

Washington, DC 20004

opportunities@crowell.com

Leave a Reply