Writing Well for Your Personal Brand


The ability to write well is both a talent and a skill. I am convinced that creating or fixing your personal brand absolutely demands you need to demonstrate the skill of writing well (or else you will have to pay someone else to ghostwrite for you.)

Here’s a secret I will share with you:

  • You are born with talent.
  • You can learn skill.

I have taught writing to adults at the university level in the highly competitive and demanding Washington, DC market. I admit this right up front so that you will know where I am coming from in my commentary about writing.

I have seen how difficult it is to teach someone how to write well who somehow was born without the necessary talent for the task.

I also have seen people grow and become better writers because they deliberately chose to apply themselves in a learning situation.

And, one more admission: I have been pleasantly surprised to discover adults with an ability to write well in the English language even though they were born into some other language.

So, after many years of professional experience as a writer and also because I am one who teaches others how to write well, this is what I believe: Success in writing well in the English language starts with a person’s ability to use his or her own mind well.

I further believe that a person must attain the skill to use their mind to do two related tasks: (1) to consider symbolic meaning, and, (2) to express meaning to others symbolically.

Read more…

Copyright © 2012, Woody Goulart. All Rights Reserved.

See the growing list of posts in the “Stand Out” series here at Ned’s JOTW website.

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