Self-Promoting Using a Threatening Word

In 2013, there is a threatening word that is very important to know if you want to promote yourself or your organization so you can stand out from your competition.

That word is viral. In this particular context, viral refers to marketing and promotion. Yes, it sounds like a very contagious disease, doesn’t it? That’s the apparent threat you may perceive.

But, viral is not threatening at all. One urban dictionary definition explains that viral means “continuously duplicating”.

I read a blog post this week about the secret formula behind viral’s success. You must read that commentary if you want to stand out.

After you read that post, if you need help with applying any non-medical viral strategies or tactics, please send email to me at

Share your comments and suggestions on the subject of viral. I look forward to hearing from you today!

See the growing list of posts in the “Stand Out” series here at Ned’s JOTW website.

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